Attentive
AI-powered SMS, email, RCS and push marketing platform for personalized, revenue-driving customer engagement.
By Attentive · HQ New York City, US · 4.7/5 verified-buyer score
Positioning guardrails
Best for
- Consumer brands running high-volume SMS and email programs that need personalization at scale
- Ecommerce and DTC retailers wanting cross-channel journeys (SMS, email, RCS, push) in one platform
- Marketing teams that need built-in TCPA and consent-compliance guardrails
- Brands with large subscriber lists comfortable with usage-based pricing
- Teams that want AI list growth, send-time optimization and predictive segmentation
Ideal size: 10–500 people · Consumer brand with an established opt-in list and ecommerce stack
Not for
- Pure B2B or enterprise software vendors without consumer opt-in lists
- Small businesses that need a published flat-rate price list and self-serve signup
- Organizations that must keep messaging data fully on-premises
- Teams with very low message volume where usage-based pricing offers little value
Value metrics scorecard
Time-to-Value
2–6 weeks with guided onboarding
~30 days to first production value
Total Cost of Ownership
$0/yr
Starts at $0 · Usage-based: cost scales with messages sent, subscriber list size, channels used and premium AI tools; quotes are custom, with bundling discounts and a free trial.
Implementation Friction
2/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
No seat-based tiers; plans are built around list size, message volume and channels.
Add-on costs
- AI Pro - flat monthly fee (predictive send-time and audience optimization)
- AI Grow - flat monthly fee (automated sign-up units, personalized landing pages)
- AI Journeys - pay per click (triggered cross-channel journeys)
- AI Essentials - included with all plans (copy generation, retargeting automation)
Company & support
Who is behind Attentive, and how your team gets help once it is live.
Company
- Founded
- 2016 · 10 yrs in business
- Headquarters
- New York City, US
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsNot listed
- Dedicated account managerAll plans
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
All plans include a dedicated support team, strategic planning, onboarding and deliverability help, and 24/5 service; the full package adds priority support from a dedicated customer success manager.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Attentive sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Attentive
- Nosto
- Yotpo
- Searchspring
- NewStore
- RepSpark
Add or change companies
Up to 10 companies including Attentive. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Attentive ships in AI, and what it asks of your ecosystem.
AI features shipped
Attentive markets agentic AI, predictive AI Pro, AI Grow list growth and AI Journeys; AI Essentials copywriting is included with all plans while AI Pro, AI Grow and AI Journeys are paid add-ons. No source describes BYOK or per-action AI audit logging.
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Industry verdicts
How Attentive speaks to each vertical it serves — same data, sector lens.
Retail & CommerceSell everywhere, stock nothing twice.
Best for in Retail & Commerce
- Ecommerce and DTC brands driving revenue with SMS, email, RCS and push
- Retailers that need cross-channel journeys and a unified customer identity
- Brands with large opt-in lists needing deliverability and TCPA compliance tooling
- Apparel, beauty, jewelry and home brands that personalize at scale
Not for
- Brick-and-mortar-only retailers with no mobile opt-in list
- Retailers seeking a low-cost, self-serve messaging tool with published pricing
- Wholesale or B2B-only suppliers
Attentive is built for consumer retail: its case studies span apparel, beauty, jewelry, home and food and beverage brands, and the platform is priced on list size and message volume rather than seats. Retailers get SMS, MMS, RCS, email and push, AI list growth and journey tools, 100+ ecommerce, loyalty and CDP integrations, and a compliance suite covering TCPA opt-in records, litigator suppression and quiet hours. Buying is sales-led with custom quotes, so expect a demo process and onboarding support; customer outcomes cited include 2x list growth and 20% higher conversion.
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Attentive is an AI-powered SMS, email, RCS and push marketing platform for consumer brands. It combines personalized cross-channel campaigns, a single customer identity, and AI for copy, send-time optimization, segmentation, list growth and journeys, plus 100+ integrations and built-in TCPA compliance tooling. Pricing is usage-based and quoted, scaling with message volume, list size, channels and premium AI add-ons. Onboarding and a dedicated support team are included on all plans.
Frequently asked questions
How does Attentive price its platform?
Pricing is usage-based and quoted per account. Attentive says cost is based on message volume, subscriber list size, the number of channels used, and which premium AI products you select, with discounts for bundling channels or AI tools. There is no credit system, and no public list price is published.
Is there a free trial?
Yes. Attentive's pricing page states that free trials are available and directs buyers to the form at the top of the page to get started.
Which channels and integrations does Attentive support?
Attentive supports SMS, MMS, RCS, email and push in one platform with a single customer ID across channels. It advertises 100+ pre-built integrations plus flexible APIs, including a Snowflake integration for syncing customer profiles, purchase history and product data.
What support is included with a plan?
Every plan includes strategic planning, onboarding and deliverability help, a dedicated support team and 24/5 service. The full package adds priority support from a dedicated customer success manager.
How does Attentive handle messaging compliance?
The compliance suite supports TCPA, CTIA, privacy and accessibility practices through double opt-in flows, two-tap sign-up, litigator suppression, negative sentiment reminders, reassigned-number workflows and an audit assistant with opt-in and opt-out records.