Attentive
AI-powered SMS, email, RCS and push marketing platform for personalized, revenue-driving customer messaging
By Attentive · HQ New York City, US · 4.7/5 Value-Position score (estimate)
Positioning guardrails
Best for
- DTC and omnichannel consumer brands running SMS, email, RCS and push from one platform
- Marketing teams that want AI to write copy, pick send times and build triggered journeys
- Brands with large subscriber lists where deliverability and TCPA compliance risk matter
- Teams migrating off another ESP that need 100+ pre-built ecommerce and data integrations
Ideal size: 5–50 marketing staff people · Consumer brand with an established subscriber list and lifecycle program
Not for
- B2B or non-consumer businesses with no SMS opt-in subscriber list
- Buyers who need a published, self-serve rate card — pricing is custom and usage-based
- Very small teams with no marketing ops capacity to run cross-channel journeys
- Organizations that require FedRAMP or HIPAA-specific certifications
Value metrics scorecard
Time-to-Value
2–6 weeks
~30 days to first production value
Total Cost of Ownership
On request
Usage-based, quoted on message volume, list size, channels and AI tools; no public rate card. AI Pro and AI Grow carry separate flat monthly fees; AI Journeys is pay-per-click.
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Priced by subscriber list size and message volume, not seats; free trial available
Add-on costs
- AI Pro — flat monthly fee
- AI Grow — flat monthly fee
- AI Journeys — pay per click
- Enterprise package with full AI suite and priority support — custom pricing
Company & support
Who is behind Attentive, and how your team gets help once it is live.
Company
- Founded
- 2016 · 10 yrs in business
- Headquarters
- New York City, US
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsNot listed
- Dedicated account managerAll plans
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Pricing page lists strategic planning, onboarding and deliverability help, a dedicated support team and 24/5 service as included with all plans; the enterprise package adds priority support from a dedicated customer success manager. No 24/7 coverage or support SLA is stated.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Attentive sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Attentive
- Klarna
- Manago AI
- Searchspring
- Yotpo
- parcelLab
Add or change companies
Up to 10 companies including Attentive. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Attentive ships in AI, and what it asks of your ecosystem.
AI features shipped
Attentive markets an agentic AI suite: AI Essentials (copy and retargeting), AI Grow (personalized sign-up units), AI Pro (send time, audience and content optimization) and AI Journeys (1:1 triggered messages). The AI page cites models built on 3,000+ trillion data points and 110+ billion messages. No source states which external models are used, how customer data feeds training, or whether AI…
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Paid add-on
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Attentive is an AI-driven SMS, email, RCS and push marketing platform for consumer brands. Its agentic AI suite (AI Essentials, Grow, Pro and Journeys) generates copy, optimizes send times and segmentation, and personalizes triggered messages. 100+ pre-built integrations, a Snowflake connector, an Attentive MCP, phone-number identity resolution and TCPA compliance tooling round out the platform. Pricing is usage-based on message volume, list size, channels and AI tools; AI Pro and AI Grow carry separate monthly fees. Founded 2016, based in New York City.
Frequently asked questions
How does Attentive price its platform?
Attentive does not publish a rate card. Pricing is quoted per account based on message volume, subscriber list size, the number of channels used and which premium AI tools are selected. Bundling multiple channels or AI products is discounted. AI Pro and AI Grow are sold as separate flat monthly fees, AI Journeys is billed per click, and AI Essentials is included with all plans.
Is there a free trial or self-serve plan?
Attentive offers free trials, but onboarding starts through a demo request rather than self-serve signup. There is no published free tier, and the vendor describes usage-based pricing where you pay for what you use with no credit system. Budget for a sales cycle before production use.
What AI features are included and are they extra cost?
Attentive markets an agentic AI suite: AI Essentials for message and subject-line generation with included pricing; AI Grow for personalized sign-up experiences at a flat monthly fee; AI Pro for send-time, audience and content optimization at a flat monthly fee; and AI Journeys, billed per click, for real-time triggered messages. The full AI suite is bundled in the enterprise package.
What integrations does Attentive support?
Attentive advertises 100+ pre-built integrations across ecommerce, customer service, loyalty, CDP and data platforms, plus flexible APIs. A documented Snowflake integration syncs customer profiles, purchase history and product events for segmentation and journey triggers. Case studies also reference an Attentive MCP for conversational reporting on email and SMS performance.
How does Attentive handle compliance and security?
The platform ships compliance tooling for TCPA, CTIA and messaging best practice: double opt-in flows, two-tap sign-up, litigator suppression, negative-sentiment detection for opt-out intent and an audit assistant with opt-in and opt-out records. Attentive's security page points to a separate security status page for artifacts; no SOC 2, ISO 27001, HIPAA or FedRAMP certification is claimed on the pages reviewed.
Can Attentive support brands outside the United States?
Yes. Attentive states global reach across 20+ countries and has offices in New York City, San Francisco, London and Sydney, with a carrier relations team and full-time legal team tracking regional messaging rules. Buyers in regulated markets should confirm local opt-in requirements and data residency during contracting.