Northbeam
Marketing intelligence platform for profitable growth through multi-touch attribution, incrementality and media mix modeling.
By Northbeam · 4.0/5 verified-buyer score
Positioning guardrails
Best for
- DTC and ecommerce brands running paid media across several channels
- Growth teams spending $1.5M+ a year on ads that want independent first-party attribution
- Brands that want to push conversion data back into ad platform algorithms via Northbeam Apex
- Marketing teams that need media mix modeling forecasts alongside multi-touch attribution
Ideal size: 10–100 people · Ecommerce scale-up with an established paid media and analytics function
Not for
- B2B or offline businesses with little or no paid media spend
- Teams looking for free or self-serve pricing, since plans are quote-based
- Organisations without the data or engineering resources to connect first-party sources
- Advertisers who only need basic ad-platform reporting
Value metrics scorecard
Time-to-Value
~2–4 weeks (integration dependent)
~30 days to first production value
Total Cost of Ownership
$42,000/yr
Starts at $18,000 · Quote-based tiers scaled to annual ad spend; Starter from $1,500/month, Professional from $3,500/month, Growth and Enterprise custom-quoted
Implementation Friction
3/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Unlimited users on Professional and above; Starter seat terms not published
Add-on costs
- Media Mix Modeling+ (MMM+) — optional add-on, pricing on quote
- Incrementality testing — optional add-on, pricing on quote
- Ad platform credits of up to $50K–$200K are included per tier, not an added cost
Company & support
Who is behind Northbeam, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsNot listed
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Enterprise adds a dedicated Customer Success Manager and a shared Slack channel; Professional includes a dedicated Media Strategist. No support email, phone line, help centre or ticket portal is published on the pages reviewed.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Northbeam sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Northbeam
- Ramp
- Tipalti
- Navan
- Brex
- MarginEdge
Add or change companies
Up to 10 companies including Northbeam. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Northbeam ships in AI, and what it asks of your ecosystem.
AI features shipped
Media mix modeling and MMM+ forecast revenue and budget scenarios from marketing mix data, and the homepage cites machine learning models in a customer quote. No copilot, agentic workflow, model-hosting or AI governance detail is published on the vendor pages reviewed.
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Industry verdicts
How Northbeam speaks to each vertical it serves — same data, sector lens.
Retail & CommerceSell everywhere, stock nothing twice.
Best for in Retail & Commerce
- DTC and ecommerce brands running paid media across multiple channels
- Brands spending roughly $1.5M+ a year on ads that want independent first-party attribution
- Merchants wanting to feed conversion data back into ad platform algorithms with Northbeam Apex
- Growth teams needing MMM forecasting plus holdout incrementality testing
Not for
- Offline-only retailers with minimal paid media spend
- Businesses without the data or engineering resources to connect first-party sources
- Buyers wanting free or self-serve pricing, since plans are quote-based
Northbeam's evidence base is ecommerce and DTC: named customer stories include Timex, Hexclad, Kizik and Grüns, and results are reported in ROAS, CVR, CAC and new-customer transactions. Qualification is based on annual ad spend rather than headcount, so a brand's media budget is the main gate. Enterprise adds hourly conversion data, geo-specific dashboards and custom ecommerce integrations, and agencies are served through a partner programme rather than a separate product.
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Northbeam is a marketing intelligence platform that combines multi-touch attribution, incrementality testing and media mix modeling so ecommerce and DTC brands can see which ads actually drive revenue. It connects first-party data across ad and commerce platforms, feeds conversion signals back into ad algorithms through Northbeam Apex, and offers deterministic view-through measurement. Plans scale with annual ad spend, from Starter at $1,500/month to custom Enterprise pricing.
Frequently asked questions
How much does Northbeam cost?
Pricing is quote-based and scales with annual ad spend. Published starting rates are $1,500/month (about $18,000/year) for Starter, aimed at brands spending under $1.5M per year on ads, and $3,500/month (about $42,000/year) for Professional, aimed at brands spending up to $500K per month on ads. Growth and Enterprise tiers are custom-quoted. Incrementality and Media Mix Modeling+ are optional add-ons, and each tier carries ad platform credits.
Which plan includes MCP access?
Northbeam states that Professional and Enterprise plans include unlimited users, data exports, integrations and MCP access, indicating an official Model Context Protocol path at those tiers. Starter does not list MCP.
How quickly can a team see value from Northbeam?
Northbeam does not publish an onboarding timeline. It reports average account improvements 180 days after activation: +3.5% ROAS, -4.9% CAC and +7.2% new customer transactions. Plan for several weeks of data source connections and model calibration before results stabilise.
What integrations does Northbeam support?
Northbeam integrates with major ad platforms and ecommerce platforms, not just Shopify, and offers custom integrations plus direct pipelines that push first-party conversion data into ad platform algorithms through Northbeam Apex. Enterprise customers can also request hourly conversion data, custom ecommerce builds and geo-specific dashboards.
Is Northbeam suitable for B2B or offline businesses?
Northbeam is built for paid-media-driven ecommerce and DTC growth teams. Its models depend on large volumes of click, impression and first-party conversion data, so businesses with little paid media spend, or B2B teams with long offline sales cycles, are unlikely to get full value.