Northbeam
The marketing intelligence platform for profitable growth: multi-touch attribution, incrementality and media mix modeling.
By Northbeam · HQ San Francisco, US · 4.2/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Ecommerce and DTC brands spending seven figures or more a year on paid media
- Growth marketing teams that need cross-channel, multi-touch attribution
- Buyers who want first-party conversion data pushed back into ad platform algorithms (Northbeam Apex)
- Marketing leaders and CFOs who need independent attribution data to justify ad spend
- Agencies managing paid media for ecommerce clients
Ideal size: 10–200 people · Growth-stage ecommerce brand with an in-house paid media team
Not for
- B2B firms with long offline sales cycles and limited paid media spend
- Brands spending under $1.5M a year on ads that want a low-cost self-serve tool
- Teams looking for merchandising, inventory or ecommerce operations software
- Companies unwilling to share ad platform and ecommerce data with a third party
Value metrics scorecard
Time-to-Value
About 30 days
~30 days to first production value
Total Cost of Ownership
$42,000/yr
Starts at $18,000 · Tiered by annual ad spend: Starter listed at $1,500 and Professional at $3,500 per month; Growth and Enterprise are custom quotes.
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Unlimited users on Professional and above; user limits are not stated for Starter.
Add-on costs
- Media Mix Modeling+ (optional add-on)
- Incrementality testing (optional add-on)
Company & support
Who is behind Northbeam, and how your team gets help once it is live.
Company
- Founded
- 2019 · 7 yrs in business
- Headquarters
- San Francisco, US
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsNot listed
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Professional plans include a dedicated Media Strategist; Enterprise adds a dedicated Customer Success Manager plus a Slack channel. No support hours or response-time SLA is published.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Northbeam sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Northbeam
- Madgicx
- Moz
- Later
- Ahrefs
- Recharge
Add or change companies
Up to 10 companies including Northbeam. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Northbeam ships in AI, and what it asks of your ecosystem.
AI features shipped
Vendor pages describe machine-learning-driven attribution and media mix modeling with revenue forecasting. No model-key options, training-data policy, AI audit logging or named model provider are stated.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Not recorded
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Northbeam is a marketing intelligence platform combining multi-touch attribution, incrementality testing and media mix modeling, plus Apex integrations that push first-party conversion data back into ad platform algorithms. It targets ecommerce and direct-to-consumer brands with meaningful paid media budgets. Plans are tiered by annual ad spend: Starter from $1,500 and Professional at $3,500 per month, with custom Growth and Enterprise tiers; MMM+ and Incrementality are optional add-ons. Founded in 2019, Northbeam says it is trusted by 1,000+ companies.
Frequently asked questions
What does Northbeam cost?
Pricing is tiered by annual ad spend rather than seats. The pricing page lists Starter at $1,500 for brands spending under $1.5M a year on ads, and Professional at $3,500 per month for teams spending up to $500K a month; Growth and Enterprise are custom quotes. Media Mix Modeling+ and Incrementality are optional add-ons. Northbeam states plans 'start at' these rates, so expect a quote based on your actual spend. Ad platform partners fund up to $100K–$200K in ad credits on some tiers.
Who is Northbeam built for?
Ecommerce and direct-to-consumer brands with meaningful paid media budgets, plus the growth marketing teams and agencies that run them. Its pages cite brands such as Timex, Hexclad, Kizik and Gardyn and advertise 1,000+ customers. Brands spending under about $1.5M a year on ads are served by Starter; heavier spenders move to Professional, Growth or Enterprise. B2B firms with long, largely offline sales cycles are not the target profile.
What does Northbeam measure that native ad platforms cannot?
Northbeam positions itself as an independent, first-party measurement layer: multi-touch attribution with long lookback windows, Clicks + Deterministic Views for view-through revenue, incrementality testing, and media mix modeling (MMM Plus) for forecasting and budget scenarios. Northbeam Apex pushes that first-party conversion data back into ad platform optimisation, which Northbeam says goes deeper than conversion APIs or third-party enrichment. The vendor publishes average account improvements of +3.5% ROAS and -4.9% CAC after 180 days.
Does Northbeam offer API or MCP access?
The Professional plan page lists 'unlimited users, data exports, integrations, and MCP access', so Model Context Protocol access appears to be included from Professional upward. Northbeam also advertises integrations with the major ad platforms and with ecommerce platforms beyond Shopify, plus custom integrations on request. Public pages do not document the API or MCP server in detail, so confirm scope, rate limits and data handling during a demo.
What security or compliance certifications does Northbeam hold?
The Northbeam pages reviewed for this profile (homepage, pricing, integrations and about-us) do not state SOC 2, ISO 27001, GDPR, HIPAA, FedRAMP or AI-governance certifications, and no security or trust page was available among the sources. Treat compliance claims as unverified and request the current security documentation, data processing agreement and subprocessor list directly from the vendor before signing.