Sana Commerce
ERP-integrated B2B commerce for manufacturers and distributors, with live SAP and Microsoft Dynamics data behind every order.
By Sana Commerce · HQ Rotterdam, The Netherlands · 4.0/5 verified-buyer score
Positioning guardrails
Best for
- Manufacturers and distributors on SAP (ECC, S/4HANA, Business One) or Microsoft Dynamics 365 who need customer-specific pricing and live stock online
- B2B sellers with complex catalogues, contracts, credit limits and quote-to-order flows
- Multi-brand, multi-region businesses running many web stores from one ERP connection
- Teams that want buyer self-service to cut manual order entry and free up sales time
Ideal size: 50-1,000+ people · Mid-market to enterprise B2B with SAP or Microsoft Dynamics already in place
Not for
- Businesses with no SAP or Microsoft Dynamics ERP
- B2C, merchandising-led retailers wanting a consumer storefront
- Buyers expecting published list pricing and a purely self-serve signup
- Companies that cannot resource an ERP-aligned implementation, often with a partner
Value metrics scorecard
Time-to-Value
~3 weeks for an MVP web store
~21 days to first production value
Total Cost of Ownership
$0/yr
Starts at $0 · Three subscription tiers (Essential, Pro, Advanced); pricing on request. Scope is set by ERP, number of storefronts, support level and add-ons.
Implementation Friction
3/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
No published seat minimum; plan choice is driven by features, storefront count (max 3 on Pro, 20 on Advanced) and support level.
Add-on costs
- Sana Pay+ (paid add-on)
- Sana Commerce Insights Preview/Plus (paid add-on on lower plans)
- Punch-out (paid add-on)
- PIM (paid add-on on Pro; included in Advanced)
- Dotdigital (paid add-on on Pro; included in Advanced)
- Next Generation Web Application Firewall (paid add-on on Pro; included in Advanced)
- Address validation and Tweakwise search/merchandising (paid with third party)
Company & support
Who is behind Sana Commerce, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Rotterdam, The Netherlands
How you get support
- PhoneAll plans
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsAll plans
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerPlan not stated
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- Not stated
Support levels scale by plan: Pool (Essential), Dedicated (Pro), Dedicated paired (Advanced). 24/7 only for hosting-related issues; general contact is workdays 9am-5pm. Sana Success Track gives all SCC customers a Customer Success Manager.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Sana Commerce sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Sana Commerce
- RepSpark
- HCSS HeavyBid
- Narvar
- Yotpo
- Pepperi
Add or change companies
Up to 10 companies including Sana Commerce. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Sana Commerce ships in AI, and what it asks of your ecosystem.
AI features shipped
Pricing page lists 'OpenAI Automated Product Descriptions' as a built-in feature, implying the vendor bundles OpenAI models; no source states whether customers may supply their own model key, and no per-action AI logging or export is documented. The contact page also describes 'Maya', an AI support agent in Sana Sphere.
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Industry verdicts
How Sana Commerce speaks to each vertical it serves — same data, sector lens.
ManufacturingShip on time, quote faster, cut scrap.
Best for in Manufacturing
- Real-time ERP pricing and stock for machinery, parts and configurable products
- Customer-specific catalogues, contracts and credit limits online
- Automated replenishment of critical spare parts to protect uptime
- Multi-brand or multi-country web stores from one ERP connection
Not for
- Sites without SAP or Microsoft Dynamics ERP
- B2C merchandising-led commerce
- Businesses wanting a fully self-serve launch with no implementation partner
Sana's core vertical. The platform is marketed for machinery, automotive and multi-parts, electronics, medical supplies and chemicals, supporting configurable products, BOM support, technical documentation, large catalogues and account hierarchies from ERP data. Proof points include JENSEN-GROUP (15 web stores in 9 months, 30% faster order processing) and KWB (30% of spare-parts orders online, 3 days a week reclaimed by sales).
ConstructionWin bids, run sites, keep projects on margin.
Best for in Construction
- Contractor self-service ordering with live ERP inventory
- Showing real stock so buyers know what is available for collection
- Publishing new ERP materials instantly without catalogue upkeep
- Account hierarchies for branches and project-based buyers
Not for
- Businesses without a SAP or Microsoft Dynamics ERP
- Consumer-facing retail storefronts
- Firms wanting custom pricing logic held outside the ERP
Sana targets construction and industrial materials as a named vertical, covering contractors ordering for collection with live stock, instant publishing of new ERP materials and branch/project account hierarchies. Reference customers in adjacent industrial materials and industrial supply include Nord-Lock Group, Attach2 and Alliant Power.
HealthcareMore patients, less paperwork.
Best for in Healthcare
- Medical supplies ordering with ERP batch and expiry dates shown online
- Order accuracy through real-time stock visibility
- Shared data across web, phone and EDI channels
- Contract and quote-to-order pricing for distributors and health systems
Not for
- Clinical, patient-facing or EHR use cases
- Providers with no SAP or Microsoft Dynamics back end
- Buyers needing HIPAA-specific assurances, which are not documented
Sana serves medical supplies and healthcare distribution rather than clinical software. Its pitch is ERP-driven accuracy: batch and expiry dates from the ERP shown online, real-time stock, and one dataset shared across web, phone and EDI. It is a B2B ordering channel, not a patient record or compliance system, and no healthcare-specific certification is published.
Retail & CommerceSell everywhere, stock nothing twice.
Best for in Retail & Commerce
- Wholesale and trade-account ordering for retail-oriented suppliers
- Parts and accessories catalogues with make/model filters and TecDoc data
- Turning store traffic and repeat buyers into self-service online orders
- Unifying several brands onto one storefront with shared ERP data
Not for
- Direct-to-consumer storefronts and pure B2C merchandising
- Retailers without SAP or Microsoft Dynamics ERP
- Small shops wanting a low-cost, self-serve e-commerce subscription
Retail appears as a filter on Sana's customer list, but the platform is aimed at the B2B and wholesale side of retail-oriented suppliers: trade accounts, customer-specific pricing and ERP stock rather than consumer storefronts. Moto Direct unified three brands on one store and grew online parts and accessories orders from 38% to 67%, a typical retail-adjacent reference.
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Sana Commerce (Sana Commerce Cloud) is an ERP-integrated B2B commerce platform for manufacturers and distributors. It reads pricing, inventory, customer terms and order data live from SAP or Microsoft Dynamics with no middleware or duplicate database, so web stores and the back office stay in sync. Three subscription tiers (Essential, Pro, Advanced) cover a first web store through multi-installation enterprise rollouts. Pricing is on request.
Frequently asked questions
Which ERPs does Sana Commerce integrate with?
Sana Commerce connects natively to SAP ECC, SAP S/4HANA, SAP Business One, SAP Cloud ERP, NAV and AX, plus Microsoft Dynamics 365 Business Central and Dynamics 365 Finance and Supply Chain. The integration is direct: pricing, inventory, customer and order data are read from the ERP itself rather than through middleware or a separate database.
How much does Sana Commerce cost?
Sana does not publish list pricing. There are three plans - Essential, Pro and Advanced - and you request pricing, after which a consultant scopes the fit based on your Microsoft Dynamics or SAP ERP, number of storefronts and needed features. Several capabilities (Sana Pay+, Insights, Punch-out, PIM on Pro, Dotdigital, NG WAF) are paid add-ons that affect total cost.
How long does implementation take?
It depends on ERP complexity, catalogues and custom workflows. The out-of-the-box SaaS product is described as easy to deploy with a largely automated rollout and biweekly product updates after go-live; Attach2 launched an MVP web store in about three weeks, while JENSEN-GROUP replatformed 15 web stores in nine months. Heavy customization extends timelines and a requirements study is done first.
Do we need SAP or Microsoft Dynamics already in place?
Yes. Sana only integrates with Microsoft Dynamics and SAP ERPs, and the value proposition depends on it: customer-specific pricing, discounts, stock and contract terms are read live from the ERP every time a buyer logs in, and changes made in the ERP appear in the web store automatically without a sync step.
What support is included and at what hours?
Support levels scale with the plan: Pool access on Essential, one dedicated support employee on Pro, and a dedicated pair on Advanced. Hosting-related issues are covered 24/7 for all customers, with EU and US phone lines plus ticket submission and an online help site. General contact is on workdays from 9am to 5pm, and all customers are enrolled in the Sana Success Track with a Customer Success Manager.
Is Sana Commerce suitable for smaller businesses or only enterprises?
Sana serves both. The Essential plan is positioned for businesses starting their B2B e-commerce journey, with native ERP integration, visual designer and real-time stock. The Advanced plan targets enterprise operations needing multi-account hierarchies, multiple web stores, advanced security and analytics. Both connect directly to SAP or Microsoft Dynamics.