Skip to main content

Side-by-side compare

Up to 3 solutions, scored on the same value metrics.

Forma.ai logoForma.ai

Forma.ai

4.0/5
Act-On Software logoAct-On

Act-On Software

3.8/5
ROI categoryrevenue velocityrevenue velocity
Time-to-Value~3 months (enterprise rollout) (~90d)4–6 weeks (~30d)
Typical annual TCO$0/yr$24,000/yr
Starting price$0/yr$10,800/yr
Implementation feeNoneNone
Seat tiersNot listedNot seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction3/53/5
Friction meter
Best forLarge enterprises calculating commissions for hundreds or thousands of sellers on complex, multi-region comp plans; RevOps, SalesOps and sales compensation teams that want territory, quota and incentive planning in one platform; Finance and total-rewards leaders needing audit-ready governance and accurate comp-spend forecasting; Global go-to-market organisations replacing rigid legacy ICM toolsMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forSmall businesses or startups looking for a cheap, self-serve commission calculator; Buyers who need published, transparent per-seat pricing before a sales conversation; Teams without dedicated comp, RevOps or finance ownership of incentive programmes; Companies that only need simple, flat-rate commission trackingVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box

Stack fit matrix

SalesforceNot supportedIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNot supportedNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365Not supportedNot supported
SAPNot supportedNot supported
SlackNot supportedNot supported
MCP (Model Context Protocol)Not supportedNot supported

Compliance

SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

FoundedNot recorded2008 (18 yrs)
HeadquartersNot recordedPortland, US
PhoneNot yet recordedNot listed
EmailNot yet recordedAll plans
Live chatNot yet recordedNot listed
Support portal / ticketsNot yet recordedNot listed
Community forumNot yet recordedNot listed
Help centre / docsNot yet recordedAll plans
Dedicated account managerNot yet recordedNot listed
In person / on-siteNot yet recordedNot listed
Support hoursNot yet recordedNot recorded
Response timeNot yet recordedNot stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsNot supportedNot supported
AI featuresPredictive analytics; NLP automationAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Implementation friction × Verified buyer score

2.4/52.7/53.0/53.3/53.6/54.2/54.0/53.9/53.8/53.6/5Friction ← betterBuyer score better →Loved & EasyLoved & HeavyRisky & EasyRisky & Heavy

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

Each dot is one of the solutions you're comparing. Click a dot to open the full profile.

Looking for more options? Browse all 792 solutions.