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Side-by-side compare

Up to 3 solutions, scored on the same value metrics.

Gainsight logoGainsight

Gainsight

4.0/5
ActiveCampaign logoActiveCampaign

ActiveCampaign

4.5/5
ROI categoryrevenue velocityrevenue velocity
Time-to-Value1–3 months (typical enterprise rollout) (~60d)≤30 days (results guarantee) (~30d)
Typical annual TCO$0/yr$1,800/yr
Starting price$0/yr$180/yr
Implementation feeNoneNone
Seat tiersEssentials: 10 full users and 100 customers per user. Enterprise: 20 full users and 200 customers per user. Unlimited viewer licences on both.1 user (Starter/Plus), 3 users (Pro), 5 users (Enterprise); extra users sold as an add-on
Implementation friction4/52/5
Friction meter
Best forEnterprise B2B SaaS companies with a dedicated customer success or post-sales organisation; Teams that need health scores, playbooks, renewal and expansion forecasting in one platform; Companies scaling digital CS, in-product adoption and customer education via PX, Communities and Skilljar; Organisations that want AI agents and MCP-connected LLMs grounded in live customer data; CS and support operations teams consolidating CRM, ticketing and warehouse data into one customer viewSMB and mid-market marketing teams that want email, SMS and WhatsApp automation in one platform; Teams upgrading from a basic email tool to automation plus a light CRM and sales engagement; Businesses that want AI-assisted campaign building, segmentation and predictive sending; Companies needing 1,000+ integrations, including Salesforce, Slack, Gmail and Outlook; Organizations that prefer self-serve setup with no implementation fee and included migration help
Not forSmall teams with no dedicated customer success function or post-sales budget; Buyers who need published, self-serve pricing — every Gainsight plan is quote-only; Companies wanting a lightweight tool live in days with no data integration work; Consumer or purely transactional businesses with no recurring revenue motionEnterprises that require FedRAMP or government-grade authorizations; Buyers who want heavy, hands-on implementation services from the vendor; Very large contact lists on tight budgets, since pricing scales with contact tiers per plan; Teams needing a full-depth sales CRM rather than email-first automation with CRM add-ons

Stack fit matrix

SalesforceIntegrationIntegration
AWSNot supportedNot supported
SnowflakeIntegrationNot supported
HubSpotNot supportedNot supported
Google WorkspaceNot supportedIntegration
Microsoft 365Not supportedIntegration
SAPIntegrationNot supported
SlackIntegrationIntegration
MCP (Model Context Protocol)NativeNot supported

Compliance

SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

FoundedNot recorded2003 (23 yrs)
HeadquartersSan Francisco, USChicago, US
PhoneNot listedAll plans
EmailNot listedAll plans
Live chatNot listedAll plans
Support portal / ticketsNot listedNot listed
Community forumNot listedAll plans
Help centre / docsNot listedAll plans
Dedicated account managerEnterprise onlyEnterprise only
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresAgentic workflows; AI searchCopilot / assistant; Agentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Implementation friction × Verified buyer score

1.8/52.4/53.0/53.6/54.2/54.5/54.4/54.3/54.1/54.0/5Friction ← betterBuyer score better →Loved & EasyLoved & HeavyRisky & EasyRisky & Heavy

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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