Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueSame day to a few days (self-serve) (~1d)4–6 weeks (~30d)
Typical annual TCO$1,248/yr$24,000/yr
Starting price$408/yr$10,800/yr
Implementation feeNoneNone
Seat tiersUnlimited team members on every plan, including Free; one pooled credit allowance per account.Not seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction1/53/5
Friction meter
Best forSales, SDR and outbound teams that need verified B2B contact data and cold-email sequencing in one tool.; Marketing, SEO and PR agencies running link-building, partnership and client prospecting outreach at volume.; RevOps and product teams that want verified company and contact data inside their own apps via API or an MCP server.; Founders, recruiters and small teams doing low-volume, high-accuracy prospecting on a limited budget.Midsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forEnterprises that need a full revenue-intelligence suite with intent data, conversation intelligence and deep CRM governance.; Organisations that expect professional services, dedicated onboarding or a mandatory implementation programme.; Buyers needing HIPAA, FedRAMP or similar attestations before they can evaluate a vendor.; Teams wanting multi-channel sequencing across phone dialling, SMS and social alongside email.Very small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceIntegrationIntegration
AWSNot supportedNot supported
SnowflakeIntegrationNot supported
HubSpotIntegrationNot supported
Google WorkspaceIntegrationNot supported
Microsoft 365IntegrationNot supported
SAPNot supportedNot supported
SlackNot supportedNot supported
MCP (Model Context Protocol)NativeNot supported
Compliance
SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
Founded2015 (11 yrs)2008 (18 yrs)
HeadquartersNot recordedPortland, US
PhoneNot listedNot listed
EmailPlan not statedAll plans
Live chatNot listedNot listed
Support portal / ticketsPlan not statedNot listed
Community forumNot listedNot listed
Help centre / docsAll plansAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresAI search; Copilot / assistantAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Implementation friction × Verified buyer score
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
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