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Side-by-side compare

Up to 3 solutions, scored on the same value metrics.

Instapage, Inc. logoInstapage

Instapage, Inc.

4.4/5
Act-On Software logoAct-On

Act-On Software

3.8/5
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueUnder 1 week (~7d)4–6 weeks (~30d)
Typical annual TCO$0/yr$24,000/yr
Starting price$0/yr$10,800/yr
Implementation feeNoneNone
Seat tiersNot stated in sourcesNot seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction2/53/5
Friction meter
Best forMarketing teams running paid search, social or display campaigns that need ad-matched landing pages fast.; Agencies that must deploy, test and optimise high-converting landing pages for many clients.; CRO teams that want A/B tests, AI experiments, heatmaps and analytics in one place.; Non-technical marketers who want drag-and-drop building plus AI-generated headlines, copy and CTAs.; Teams scaling personalised pages by audience, location and use case with Collections and Global Blocks.Midsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forBuyers looking for a free or very low-cost page builder; this is a paid platform with a 14-day trial.; Companies that need a full CMS, blog or e-commerce storefront rather than a landing page layer.; Regulated buyers needing HIPAA or FedRAMP evidence; only SOC 2 and GDPR are documented.; Teams that require self-hosted deployment or heavy custom application development.; Marketers with no paid acquisition traffic, for whom a general website builder is enough.Very small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box

Stack fit matrix

SalesforceNot supportedIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNot supportedNot supported
Google WorkspaceIntegrationNot supported
Microsoft 365Not supportedNot supported
SAPNot supportedNot supported
SlackNot supportedNot supported
MCP (Model Context Protocol)Not supportedNot supported

Compliance

SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

FoundedNot recorded2008 (18 yrs)
HeadquartersBoston, USAPortland, US
PhoneNot listedNot listed
EmailNot listedAll plans
Live chatNot listedNot listed
Support portal / ticketsPlan not statedNot listed
Community forumNot listedNot listed
Help centre / docsPlan not statedAll plans
Dedicated account managerNot listedNot listed
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsNot supportedNot supported
AI featuresCopilot / assistant; NLP automationAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Implementation friction × Verified buyer score

1.9/52.2/52.5/52.8/53.1/54.4/54.2/54.1/54.0/53.8/5Friction ← betterBuyer score better →Loved & EasyLoved & HeavyRisky & EasyRisky & Heavy

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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