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Side-by-side compare

Up to 3 solutions, scored on the same value metrics.

shopware AG logoShopware

shopware AG

4.2/5
ActiveCampaign logoActiveCampaign

ActiveCampaign

4.5/5
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueAbout 6 weeks (published case study) (~42d)≤30 days (results guarantee) (~30d)
Typical annual TCO$7,800/yr$1,800/yr
Starting price$0/yr$180/yr
Implementation feeNoneNone
Seat tiersNo seat tiers; plan price scales with gross merchandise value. Community Edition is free, self-hosted and community-supported.1 user (Starter/Plus), 3 users (Pro), 5 users (Enterprise); extra users sold as an add-on
Implementation friction4/52/5
Friction meter
Best forEnterprise B2B and B2C brands running complex catalogues, customer-specific pricing and unlimited sales channels; German/EU merchants that need data sovereignty plus self-hosted, PaaS or SaaS deployment choice; Multi-channel retailers selling via web, POS, marketplaces and social with 3D/AR product experiences; Teams that value open-source extensibility and a large certified partner-agency ecosystemSMB and mid-market marketing teams that want email, SMS and WhatsApp automation in one platform; Teams upgrading from a basic email tool to automation plus a light CRM and sales engagement; Businesses that want AI-assisted campaign building, segmentation and predictive sending; Companies needing 1,000+ integrations, including Salesforce, Slack, Gmail and Outlook; Organizations that prefer self-serve setup with no implementation fee and included migration help
Not forSmall merchants wanting a zero-maintenance, fully managed store live in days; Businesses with no developer resources or agency partner for a self-hosted deployment; Buyers who need transparent self-serve pricing instead of sales-led GMV quotesEnterprises that require FedRAMP or government-grade authorizations; Buyers who want heavy, hands-on implementation services from the vendor; Very large contact lists on tight budgets, since pricing scales with contact tiers per plan; Teams needing a full-depth sales CRM rather than email-first automation with CRM add-ons

Stack fit matrix

SalesforceNot supportedIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNot supportedNot supported
Google WorkspaceNot supportedIntegration
Microsoft 365Not supportedIntegration
SAPNot supportedNot supported
SlackNot supportedIntegration
MCP (Model Context Protocol)Not supportedNot supported

Compliance

SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

FoundedNot recorded2003 (23 yrs)
HeadquartersNot recordedChicago, US
PhoneEnterprise onlyAll plans
EmailNot listedAll plans
Live chatNot listedAll plans
Support portal / ticketsPaid plansNot listed
Community forumAll plansAll plans
Help centre / docsAll plansAll plans
Dedicated account managerEnterprise onlyEnterprise only
In person / on-siteNot listedNot listed
Support hours24/7Not recorded
Response timeRise: 8 hours Mon–Fri; Evolve: 4 hours Mon–Fri; Beyond: 1 hourNot stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsNot supportedNot supported
AI featuresCopilot / assistant; Agentic workflows; AI search; NLP automationCopilot / assistant; Agentic workflows; Predictive analytics; NLP automation
Model keyVendor's keyNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Implementation friction × Verified buyer score

1.8/52.4/53.0/53.6/54.2/54.6/54.5/54.3/54.2/54.1/5Friction ← betterBuyer score better →Loved & EasyLoved & HeavyRisky & EasyRisky & Heavy

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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