Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-Value4–12 weeks (~60d)4–6 weeks (~30d)
Typical annual TCO$51,000/yr$24,000/yr
Starting price$10,620/yr$10,800/yr
Implementation feeNoneNone
Seat tiers15-user minimum on all published tiersNot seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction3/53/5
Friction meter
Best forMid-market to large B2B sales organisations with sophisticated account-management needs; Account-based industries that win repeat sales from an existing customer base; Companies that run an ERP and need CRM-to-ERP data in one view; Teams wanting deep no-code/low-code configuration without developer-heavy projects; Organisations migrating off a legacy or incumbent CRM that want guided migrationMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forVery small teams below the 15-user minimum or looking for a free CRM; Buyers who want transparent self-serve signup instead of a quoted package; Consumer or B2C businesses built on high-volume transactional interactions; Regulated buyers who need public trust-page evidence of specific certifications before purchaseVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceNot supportedIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNot supportedNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365IntegrationNot supported
SAPNot supportedNot supported
SlackNot supportedNot supported
MCP (Model Context Protocol)Not supportedNot supported
Compliance
SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
FoundedNot recorded2008 (18 yrs)
HeadquartersDenver, USPortland, US
PhoneNot listedNot listed
EmailNot listedAll plans
Live chatNot listedNot listed
Support portal / ticketsAll plansNot listed
Community forumAll plansNot listed
Help centre / docsAll plansAll plans
Dedicated account managerNot listedNot listed
In person / on-sitePlan not statedNot listed
Support hours24/7Not recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsNot supportedNot supported
AI featuresPredictive analytics; NLP automationAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Implementation friction × Verified buyer score
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
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