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G
Ops EfficiencyEstablished · 9 yrs on market

Groups360

Free group hotel booking marketplace for room blocks and meeting space, with real-time rates and risk-free cancellation.

By Groups360 · HQ Brentwood, US · 3.5/5 verified-buyer score

Positioning guardrails

Best for

  • Meeting and event planners sourcing group room blocks and event space
  • Sports teams and leagues booking multiple rooms near an event
  • Weddings and social celebrations needing a hotel venue or guest room block
  • Travel agencies and third-party planners organising group travel
  • Hotels, brands and CVBs wanting to fill group inventory

Ideal size: 1–50 people · Any organization that regularly books group hotel rooms or meeting space

Not for

  • Individual travellers booking a single hotel room
  • Commission-based agency business (Groups360 states GroupSync is not set up for it)
  • Teams needing full attendee registration or end-to-end event management software

Value metrics scorecard

Time-to-Value

Same day

~1 days to first production value

Total Cost of Ownership

$0/yr

Starts at $0 · Free for planners: GroupSync accounts, search and booking carry no stated subscription fee

Implementation Friction

1/5

Engineering + admin effort required

Buyer Score

3.5

out of 5 · verified buyers

Full cost breakdown

Mandatory implementation fee

None

Seat tiers

No seat tiers stated; free account signup

Add-on costs

  • None

Company & support

Who is behind Groups360, and how your team gets help once it is live.

Company

Founded
Not recorded
Headquarters
Brentwood, US

How you get support

  • PhonePlan not stated
  • EmailPlan not stated
  • Live chatNot listed
  • Support portal / ticketsNot listed
  • Community forumNot listed
  • Help centre / docsNot listed
  • Dedicated account managerNot listed
  • In person / on-siteNot listed
Hours
Not recorded
Response time
Not stated

Vendor contact page publishes a customer support email address and phone number for support inquiries; no support hours, plan tier or SLA is stated.

“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.

Market position

Where Groups360 sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.

Quadrant view

Typical annual cost × Time-to-value

$0/yr$72/yr$5k/yr0d1d9d52dAnnual TCO ← betterDays to value better →Quick & CheapQuick & PriceySlow & CheapSlow & PriceyGroups360ProShipRelayCanary TechnologiesHospitableSurePayroll

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

Groups360 is outlined. Click any dot to open its dossier.

Companies on the chart 6 / 10

  • Groups360
  • ProShip
  • Relay
  • Canary Technologies
  • Hospitable
  • SurePayroll
Add or change companies

Up to 10 companies including Groups360. Listed closest first.

Stack fit signal

Compatibility with standard B2B ecosystems.

MCPNot supported

No supported MCP path today, so it cannot be driven from an AI client.

SalesforceNot supported
AWSNot supported
SnowflakeNot supported
HubSpotNot supported
Google WorkspaceNot supported
Microsoft 365Not supported
SAPNot supported
SlackNot supported

AI & MCP readiness

What Groups360 ships in AI, and what it asks of your ecosystem.

We haven’t recorded AI capabilities for Groups360 yet. Nothing here means unverified — not absent.

Compliance attestations

SOC 2 — not heldISO 27001 — not heldGDPR — not heldHIPAA — not heldFedRAMP — not heldISO 42001 — not heldIAPP AIGP* — not held

* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.

Bottom line

Groups360's GroupSync is a free group hotel booking marketplace. Planners search live rates and availability across hotels in 32,000 cities and 225 countries, then book room blocks or meeting space instead of running an RFP cycle. The vendor claims bookings take minutes rather than weeks, savings up to 60% off standard rates, and free cancellation. Hotels, brands and CVBs list group inventory and bill the planner directly. No pricing tiers, integrations, security certifications or AI features are published on the vendor site.

Frequently asked questions

What does Groups360 cost?

The vendor states GroupSync is totally free for users: creating an account, searching hotels and booking room blocks or meeting space carry no stated fee. No subscription tiers or paid plans are published, and billing for the stay or event space is arranged directly with the hotel.

How quickly can a group booking be completed?

Groups360 claims the platform reduces group booking time by around 99%, letting planners search real-time rates and availability and confirm a room block or meeting space in minutes rather than weeks. Accounts are self-service, so a first booking can be made the same day you sign up.

How much hotel inventory does Groups360 cover?

The vendor says GroupSync searches hotels in 32,000 cities across 225 countries and territories, covering group travel, weddings and social celebrations, sports travel, and meetings and events. Results can be compared on current rates, availability, location and property features before booking.

Is Groups360 suitable for commission-based agency business?

No, per the vendor. Groups360 states that GroupSync is not currently set up for commission-based business and directs users to contact their hotel representative about commissions. Agencies that earn commissions on group bookings should confirm the commercial model before adopting it.

What integrations and security certifications does Groups360 publish?

None are disclosed on the pages reviewed. The vendor site describes the marketplace, booking flow and its free account model, but lists no integrations with CRM, event or finance systems, and no SOC 2, ISO 27001, GDPR, HIPAA or FedRAMP claims. Buyers with those requirements should request documentation directly.

How do customers get support?

The vendor contact page lists a customer support email address and phone number for support inquiries, alongside its Brentwood, Tennessee headquarters details. No support hours, plan-based support tiers or response-time SLA are published, so service expectations should be confirmed with the vendor.

Groups360 Review: TTV, TCO & Best Fit (Same day to value) | Value-Position