Substly
SaaS management made easy: detect, monitor and manage your SaaS stack without enterprise bloat
By Substly · HQ Sweden · 4.0/5 verified-buyer score
Positioning guardrails
Best for
- SMEs and scale-ups (roughly 20-500 employees) that need SaaS discovery and licence optimisation without enterprise bloat
- IT, finance and procurement owners consolidating SaaS spend, contracts and renewals in one place
- Companies that want shadow IT monitoring and safer, faster employee offboarding
- Microsoft 365-heavy organisations looking to cut over-licensing down to individual licences
Ideal size: 20-500 employees people · SME or scale-up with a small IT/finance ops team and no dedicated SaaS management function
Not for
- Large enterprises needing deep IAM, SSO governance or full ITSM replacement
- Teams looking for an identity provider or access-management platform rather than SaaS oversight
- Buyers wanting a heavyweight enterprise SAM suite with deep, custom reporting out of the box
Value metrics scorecard
Time-to-Value
Under 1 day (<30 min onboarding)
~1 days to first production value
Total Cost of Ownership
$2,520/yr
Starts at $1,260 · Per workspace subscription; yearly or monthly billing (yearly is discounted), priced in USD, EUR or GBP
Implementation Friction
1/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Monitor from $105/month and Optimize from $210/month on yearly billing; Custom plan quoted on request
Add-on costs
- None
Company & support
Who is behind Substly, and how your team gets help once it is live.
Company
- Founded
- 2018 · 8 yrs in business
- Headquarters
- Sweden
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatAll plans
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsNot listed
- Dedicated account managerPlan not stated
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- All questions answered within 24 hours
Homepage advertises around-the-clock support and a 24-hour answer time; account setup help is offered via in-app chat. Pricing page lists a dedicated Customer Success Manager.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Substly sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Substly
- Setyl
- Cledara
- Vendr
- Finout
- Jeeves
Add or change companies
Up to 10 companies including Substly. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Substly ships in AI, and what it asks of your ecosystem.
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Substly is a Swedish SaaS management platform for small and medium-sized businesses. It discovers SaaS in use via Google Workspace, Microsoft Entra ID and browser-extension integrations, surfaces shadow IT and unused licences, and manages contracts, renewals and M365 licence costs. Founded in 2018 and released in 2020, it targets SMEs that find enterprise SAM tools too heavy, promising onboarding in under 30 minutes and plans from about $105 per month.
Frequently asked questions
How long does it take to get Substly running?
Substly states onboarding is easy and customers are up and running in less than 30 minutes, using the Google Workspace or Microsoft Entra ID integrations plus the browser extension for discovery. The vendor also says it always helps new customers get started and offers calls or chat support afterwards.
What does Substly cost?
On yearly billing, list pricing starts at $105 per month for the Monitor plan and $210 per month for the Optimize plan, with higher monthly billing rates. Custom plans covering custom APIs, multiple AD tenants and bespoke reporting are quoted individually. Debit and credit cards are accepted, and annual plans can also be paid by invoice or bank transfer.
How does Substly detect shadow IT and unused licences?
It uses a multi-source discovery engine built on Google Workspace/Microsoft Entra ID integrations and browser extensions (Chrome, Edge, Safari, Firefox) to continuously find SaaS apps in use, then reports usage and adoption down to the individual level so unused licences can be removed.
Does Substly replace our IAM or identity tooling?
No. Substly positions itself as complementary: it combines auto-provisioning in Microsoft Entra ID or Google Workspace with streamlined offboarding, which the vendor says removes the need for a complex and expensive IAM tool for SaaS licence cleanup.
Where is our data hosted and how is compliance handled?
Substly states data is encrypted and securely hosted in the EU for full GDPR compliance, with the option to choose EU or US hosting on custom plans. Single sign-on via Google or Microsoft and multi-factor authentication are supported for platform access.
Can we cancel or change plans easily?
Substly says there is no cancellation period or fee and no locked-in contracts: customers can cancel at any time and stay as long as they are happy, with feedback handled through the in-app chat.