Xola
Award-winning booking and marketing system for tour and activity operators.
By Xola · 4.7/5 verified-buyer score
Positioning guardrails
Best for
- Tour and activity operators that want online booking, POS and marketing in one system
- Attractions and entertainment venues handling high-volume walk-ups and check-ins
- Small businesses through public companies that need OTA distribution plus a public API
- Teams that prefer per-transaction pricing over a monthly subscription
Ideal size: 5–200 staff people · Growing operator selling online and in person
Not for
- Hotels and lodging operators needing room inventory or a PMS
- Restaurants needing table and menu management
- Operators who want a predictable flat monthly subscription instead of transaction fees
- Enterprises requiring on-premise deployment
Value metrics scorecard
Time-to-Value
About 30 days
~30 days to first production value
Total Cost of Ownership
$0/yr
Starts at $0 · No subscription. Xola charges 2.39% + $0.30 per purchase (US card rates) plus a small partner fee paid by your customers; rates vary outside the US. All features are included.
Implementation Friction
2/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
No seat-based tiers — every feature is included regardless of user count.
Add-on costs
- None
Company & support
Who is behind Xola, and how your team gets help once it is live.
Company
- Founded
- 2011 · 15 yrs in business
- Headquarters
- Not recorded
How you get support
- PhoneAll plans
- EmailAll plans
- Live chatAll plans
- Support portal / ticketsAll plans
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- Not stated
Xola sells no subscription tiers, so 24/7 phone, in-app chat and email support plus the Help Center apply to all customers.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Xola sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Xola
- FareHarbor
- Hostaway
- Tripleseat
- Ventrata
- RoomPriceGenie
Add or change companies
Up to 10 companies including Xola. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Xola ships in AI, and what it asks of your ecosystem.
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Xola is a cloud booking and marketing system for tour and activity operators, covering online booking, POS, staff and resource scheduling, products, reporting and OTA distribution. Founded in 2011, it serves small businesses through public companies. Pricing is subscription-free: a 2.39% + $0.30 per-purchase rate plus a small partner fee paid by the customer. It is SOC 2 Type II, PCI, GDPR and CCPA compliant, with 24/7 phone, chat and email support.
Frequently asked questions
How does Xola charge for its software?
Xola does not charge a subscription. It assesses a per-purchase rate of 2.39% + $0.30 on US credit card transactions, plus a small partner fee paid by your customers. The vendor notes that rates vary outside the United States and directs buyers to contact sales for a quote. Every feature is included at that rate rather than being gated behind plans.
Does Xola distribute inventory to OTAs and affiliates?
Yes. Xola lists integrations with OTAs such as TripAdvisor and Expedia, plus local partners and affiliates, alongside automated cart-abandonment remarketing, coupons, gifts and packages. The company also offers conversion tracking and analytics so operators can assess channel performance and ROI.
Is Xola secure and compliant?
Xola states on its security page that it is SOC 2 Type II compliant, PCI compliant for payment handling, GDPR compliant for European data protection, and CCPA compliant. The same page positions data protection as a core commitment for customer information.
What support is included?
Support is provided 24/7 by phone, in-application live chat and email, with ticket submission through the Help Center. The vendor also provides a self-service help center with step-by-step articles and short videos, plus in-application tutorials. Because Xola sells no subscription tiers, support is effectively available to all customers.
Can we extend Xola with our own applications?
Yes. Xola states it has built a robust API to extend custom functionality, citing ticketing, self-serve booking and check-in kiosks, integrations with marketing and business software, and custom applications as examples. This matters for operators that need to connect Xola to their own systems.
How long does it take to get running on Xola?
Xola does not publish a fixed onboarding timeline. It is a cloud system with no hardware to install, and buyers start via a free demo, then use the Help Center and in-app tutorials to configure products, resources and checkout. Buyers should confirm a specific schedule with the vendor during evaluation.