Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueUnder 2 weeks, self-serve (~7d)4–6 weeks (~30d)
Typical annual TCO$19,000/yr$24,000/yr
Starting price$420/yr$10,800/yr
Implementation feeNoneNone
Seat tiersFree up to 3 seats; Plus up to 10 seats; Pro and Enterprise unlimited seatsNot seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction2/53/5
Friction meter
Best forSales-led startups and scale-ups that want an AI-native CRM without a long implementation project; Revenue teams that want agents to research, enrich, score and route leads automatically; Companies replacing spreadsheets or a legacy CRM and needing fast data migration; RevOps teams that need an open REST API, App SDK and MCP server for custom workflows; Teams that want email, calendar and tool context unified in one record viewMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forHighly regulated buyers that need documented HIPAA or FedRAMP commitments from the vendor; Organisations that want a consultant-led, multi-quarter enterprise CRM rollout; Companies that expect deep, prebuilt vertical workflows out of the box; Buyers who require on-premise or self-hosted deploymentVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceNot supportedIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNot supportedNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365Not supportedNot supported
SAPNot supportedNot supported
SlackIntegrationNot supported
MCP (Model Context Protocol)NativeNot supported
Compliance
SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
FoundedNot recorded2008 (18 yrs)
HeadquartersLondon, UKPortland, US
PhoneNot listedNot listed
EmailPaid plansAll plans
Live chatPaid plansNot listed
Support portal / ticketsNot listedNot listed
Community forumNot listedNot listed
Help centre / docsAll plansAll plans
Dedicated account managerNot listedNot listed
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresCopilot / assistant; Agentic workflowsAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditBasic visibilityNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Implementation friction × Verified buyer score
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Looking for more options? Browse all 792 solutions.