Attio
The CRM for agentic revenue, where AI agents build pipeline and advance deals around the clock
By Attio · HQ London, UK · 4.0/5 verified-buyer score
Positioning guardrails
Best for
- Sales-led startups and scale-ups that want an AI-native CRM without a long implementation project
- Revenue teams that want agents to research, enrich, score and route leads automatically
- Companies replacing spreadsheets or a legacy CRM and needing fast data migration
- RevOps teams that need an open REST API, App SDK and MCP server for custom workflows
- Teams that want email, calendar and tool context unified in one record view
Ideal size: 10–200 seats people · Scale-up with a sales-led GTM motion and a light RevOps function
Not for
- Highly regulated buyers that need documented HIPAA or FedRAMP commitments from the vendor
- Organisations that want a consultant-led, multi-quarter enterprise CRM rollout
- Companies that expect deep, prebuilt vertical workflows out of the box
- Buyers who require on-premise or self-hosted deployment
Value metrics scorecard
Time-to-Value
Under 2 weeks, self-serve
~7 days to first production value
Total Cost of Ownership
$19,000/yr
Starts at $420 · Per user/month, billed monthly or annually (20% off annual); free tier up to 3 seats; Enterprise quoted annually
Implementation Friction
2/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Free up to 3 seats; Plus up to 10 seats; Pro and Enterprise unlimited seats
Add-on costs
- Extra workspace credits: +5,000/month at $85 ($70 annual)
- Extra workspace credits: +10,000/month at $150 ($120 annual)
- Extra workspace credits: +25,000/month at $330 ($260 annual)
- Extra workspace credits: +50,000/month at $595 ($475 annual)
Company & support
Who is behind Attio, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- London, UK
How you get support
- PhoneNot listed
- EmailPaid plans
- Live chatPaid plans
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Pricing page lists a help centre plus chat and email support, priority support, and a migration service arranged through sales.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Attio sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Attio
- Common Room
- UserGuiding
- Walnut
- Outplay
- Maxio
Add or change companies
Up to 10 companies including Attio. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Attio ships in AI, and what it asks of your ecosystem.
AI features shipped
Ask Attio answers revenue questions in natural language over workspace data, and AI agents research accounts, score ICP fit, route leads and draft outreach. Usage draws on seat and workspace credits per plan.
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Basic visibility
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Attio is a modern, API-first CRM built around 'agentic revenue': AI agents prospect, enrich, score and route leads while reps work deals. It is self-serve from a free tier for up to three seats, with Plus at $35 and Pro at $79 per user/month on annual billing and an Enterprise plan on quote. Teams connect email, calendar and tools such as Slack and Clay, and developers get a REST API, App SDK, SQL and an official MCP server. Attio reports 30,000+ customers.
Frequently asked questions
How long does it take to get Attio into production?
Attio is self-serve: you can start free with no credit card, connect email and calendar, and the workspace builds itself around your data from day one. Most teams are running on paid plans within days rather than months, and CSV import plus an optional migration service handles existing CRM history.
What does Attio cost for a 25-person revenue team?
Seats are billed per user/month: Plus is $44 monthly or $35 annual (up to 10 seats) and Pro is $99 monthly or $79 annual. A 25-seat Pro team paying annually is roughly $23,700 per year, with Enterprise pricing quoted annually and extra AI/workflow credits sold as add-ons.
Does Attio support AI agents, and can we connect our own AI tools?
Yes. Attio markets an agentic CRM: agents prospect, enrich and score leads, brief meetings and draft outreach, while Ask Attio answers revenue questions over your workspace data. Attio also publishes an official MCP server, so Claude, ChatGPT and other MCP clients can search and update Attio records.
How do we migrate data from Salesforce or spreadsheets?
Data can be imported from other applications via CSV, and Attio offers a migration service discussed with sales. Pro and Enterprise buyers can also pay by invoice, PO, ACH, cheque or wire, which helps with procurement.
What security, admin and compliance commitments does Attio publish?
Attio's plan comparison lists single sign-on, SCIM, access permissions and admin controls on higher tiers. The vendor pages reviewed here do not document SOC 2, ISO 27001, HIPAA or FedRAMP certifications, so security teams should request current attestations directly from Attio.