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Side-by-side compare

Up to 3 solutions, scored on the same value metrics.

Attio logoAttio

Attio

4.0/5
ActiveCampaign logoActiveCampaign

ActiveCampaign

4.5/5
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueUnder 2 weeks, self-serve (~7d)≤30 days (results guarantee) (~30d)
Typical annual TCO$19,000/yr$1,800/yr
Starting price$420/yr$180/yr
Implementation feeNoneNone
Seat tiersFree up to 3 seats; Plus up to 10 seats; Pro and Enterprise unlimited seats1 user (Starter/Plus), 3 users (Pro), 5 users (Enterprise); extra users sold as an add-on
Implementation friction2/52/5
Friction meter
Best forSales-led startups and scale-ups that want an AI-native CRM without a long implementation project; Revenue teams that want agents to research, enrich, score and route leads automatically; Companies replacing spreadsheets or a legacy CRM and needing fast data migration; RevOps teams that need an open REST API, App SDK and MCP server for custom workflows; Teams that want email, calendar and tool context unified in one record viewSMB and mid-market marketing teams that want email, SMS and WhatsApp automation in one platform; Teams upgrading from a basic email tool to automation plus a light CRM and sales engagement; Businesses that want AI-assisted campaign building, segmentation and predictive sending; Companies needing 1,000+ integrations, including Salesforce, Slack, Gmail and Outlook; Organizations that prefer self-serve setup with no implementation fee and included migration help
Not forHighly regulated buyers that need documented HIPAA or FedRAMP commitments from the vendor; Organisations that want a consultant-led, multi-quarter enterprise CRM rollout; Companies that expect deep, prebuilt vertical workflows out of the box; Buyers who require on-premise or self-hosted deploymentEnterprises that require FedRAMP or government-grade authorizations; Buyers who want heavy, hands-on implementation services from the vendor; Very large contact lists on tight budgets, since pricing scales with contact tiers per plan; Teams needing a full-depth sales CRM rather than email-first automation with CRM add-ons

Stack fit matrix

SalesforceNot supportedIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNot supportedNot supported
Google WorkspaceNot supportedIntegration
Microsoft 365Not supportedIntegration
SAPNot supportedNot supported
SlackIntegrationIntegration
MCP (Model Context Protocol)NativeNot supported

Compliance

SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

FoundedNot recorded2003 (23 yrs)
HeadquartersLondon, UKChicago, US
PhoneNot listedAll plans
EmailPaid plansAll plans
Live chatPaid plansAll plans
Support portal / ticketsNot listedNot listed
Community forumNot listedAll plans
Help centre / docsAll plansAll plans
Dedicated account managerNot listedEnterprise only
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresCopilot / assistant; Agentic workflowsCopilot / assistant; Agentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditBasic visibilityNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Implementation friction × Verified buyer score

1.4/51.7/52.0/52.3/52.6/54.5/54.4/54.3/54.1/54.0/5Friction ← betterBuyer score better →Loved & EasyLoved & HeavyRisky & EasyRisky & Heavy

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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