Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueUnder 1 week (~7d)4–6 weeks (~30d)
Typical annual TCO$30,000/yr$24,000/yr
Starting price$30,000/yr$10,800/yr
Implementation feeNoneNone
Seat tiersEssential 5 seats, Advanced 15 seats, Enterprise 30 seats included; scales to 1,000+ repsNot seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction2/53/5
Friction meter
Best forRevOps and demand gen teams that need CRM, product, marketing and engagement signals unified into one buyer context layer.; SDR and AE organizations of roughly 50 to 1,000+ reps running signal-based outbound plays.; Companies consolidating intent data, enrichment, engagement and CRM automation into a single platform.; Teams that want AI agents grounded in their own buyer data instead of generic models.Midsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forConsumer or B2C marketing teams without an account-based sales motion.; Small teams with a sub-$2,000/month tooling budget; entry plan starts around $2,500/month.; Buyers who only want a low-cost standalone contact database.; Organizations requiring self-hosted or on-premise deployment.Very small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceNativeIntegration
AWSIntegrationNot supported
SnowflakeIntegrationNot supported
HubSpotIntegrationNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365Not supportedNot supported
SAPNot supportedNot supported
SlackNativeNot supported
MCP (Model Context Protocol)NativeNot supported
Compliance
SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
FoundedNot recorded2008 (18 yrs)
HeadquartersNot recordedPortland, US
PhoneNot listedNot listed
EmailPlan not statedAll plans
Live chatNot listedNot listed
Support portal / ticketsPlan not statedNot listed
Community forumNot listedNot listed
Help centre / docsAll plansAll plans
Dedicated account managerPlan not statedNot listed
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresCopilot / assistant; Agentic workflows; AI search; Predictive analytics; NLP automationAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Implementation friction × Verified buyer score
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
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