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Side-by-side compare

Up to 3 solutions, scored on the same value metrics.

GUIDEcx, Inc. logoGUIDEcx

GUIDEcx, Inc.

4.0/5
Act-On Software logoAct-On

Act-On Software

3.8/5
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueUp to ~45 days to full go-live (~45d)4–6 weeks (~30d)
Typical annual TCO$0/yr$24,000/yr
Starting price$0/yr$10,800/yr
Implementation feeNoneNone
Seat tiersOnly internal project-managing users need a paid seat; internal contributors and customers are free and unlimited.Not seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction2/53/5
Friction meter
Best forB2B SaaS and services teams running repeatable customer implementations with stakeholders on both sides; Onboarding and implementation teams that need a branded, customer-facing portal instead of an internal-only PM tool; Delivery leaders who must track capacity, utilization and risk across many concurrent onboarding projects; Teams that want CRM-triggered project kickoff and status flowing back to sales; Organisations onboarding customers through partners or system integratorsMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forInternal-only project management with no customer-facing component; Buyers who want published list pricing or a self-serve free trial; Very small teams without a repeatable onboarding process; Companies wanting a general-purpose work management suite rather than a customer onboarding platformVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box

Stack fit matrix

SalesforceNativeIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNativeNot supported
Google WorkspaceIntegrationNot supported
Microsoft 365IntegrationNot supported
SAPNot supportedNot supported
SlackIntegrationNot supported
MCP (Model Context Protocol)Not supportedNot supported

Compliance

SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

FoundedNot recorded2008 (18 yrs)
HeadquartersDraper, USPortland, US
PhoneNot listedNot listed
EmailNot listedAll plans
Live chatPlan not statedNot listed
Support portal / ticketsAll plansNot listed
Community forumAll plansNot listed
Help centre / docsAll plansAll plans
Dedicated account managerPlan not statedNot listed
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsNot supportedNot supported
AI featuresAgentic workflows; Predictive analytics; NLP automationAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Typical annual cost × Time-to-value

$0/yr$7/yr$154/yr$3k/yr$65k/yr29d33d38d42d46dAnnual TCO ← betterDays to value better →Quick & CheapQuick & PriceySlow & CheapSlow & Pricey

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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