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Side-by-side compare

Up to 3 solutions, scored on the same value metrics.

JustCall logoJustCall

JustCall

4.3/5
Act-On Software logoAct-On

Act-On Software

3.8/5
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueSame day to 1 week (~1d)4–6 weeks (~30d)
Typical annual TCO$14,700/yr$24,000/yr
Starting price$348/yr$10,800/yr
Implementation feeNoneNone
Seat tiersMinimum 2 licenses on Team, Pro, Pro Plus and SalesPro; Business plan minimum 10 licensesNot seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction2/53/5
Friction meter
Best forHigh-volume outbound sales teams that need power, dynamic or predictive dialers with local presence and connect-rate analytics; Inbound sales and support teams that want an AI Voice Agent answering, qualifying and routing calls 24/7 without adding headcount; SMB and mid-market teams on HubSpot, Salesforce or Zoho that want click-to-call, auto-logging and SMS inside their existing CRM; Sales managers who want AI call scoring, sentiment analysis, coaching comments and call summaries on every conversation; Businesses needing one phone system with numbers in 70+ countries, a shared SMS/WhatsApp inbox and API-driven workflowsMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forTeams that need fully unlimited international calling out of the box — included credits cover selected regions only; Enterprises and public-sector buyers requiring FedRAMP or a formally published government-cloud authorisation; Companies looking for a pure AI-native contact centre with no per-seat licensing; Buyers who expect all AI capability bundled into the base price — the AI Voice Agent is a separate, metered add-on; Very small teams, since plans carry a two-license minimum and the Business tier starts at tenVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box

Stack fit matrix

SalesforceNativeIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNativeNot supported
Google WorkspaceIntegrationNot supported
Microsoft 365IntegrationNot supported
SAPNot supportedNot supported
SlackIntegrationNot supported
MCP (Model Context Protocol)Not supportedNot supported

Compliance

SOC 2 Not listed Not listed
ISO 27001 Not listed Not listed
GDPR Not listed Not listed
HIPAA Not listed Not listed
FedRAMP Not listed Not listed
CMMC Not listed Not listed
ISO 42001 Not listed Not listed
IAPP AIGPnamed staff Not listed Not listed
AI app-builder checkwhat this checksNo cautionNot checked yet

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

FoundedNot recorded2008 (18 yrs)
HeadquartersNot recordedPortland, US
PhoneEnterprise onlyNot listed
EmailNot listedAll plans
Live chatNot listedNot listed
Support portal / ticketsNot listedNot listed
Community forumNot listedNot listed
Help centre / docsAll plansAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeBusiness plan lists an Enterprise-grade SLA (no specific response time published)Not stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsNot supportedNot supported
AI featuresAgentic workflows; Copilot / assistant; NLP automationAgentic workflows; Predictive analytics; NLP automation
Built around AI?AI added to an existing productNot recorded
Trains on your dataNot recorded — ask the vendorNot recorded — ask the vendor
Runs onNot recordedNot recorded
AI pricingPaid add-onNot recorded
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Implementation friction × Value-Position score (estimate)

1.9/52.2/52.5/52.8/53.1/54.3/54.2/54.0/53.9/53.8/5Friction ← betterBuyer score better →Loved & EasyLoved & HeavyRisky & EasyRisky & Heavy

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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