Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-Value4-8 weeks with paid implementation (~45d)4–6 weeks (~30d)
Typical annual TCO$4,500/yr$24,000/yr
Starting price$2,988/yr$10,800/yr
Implementation feeNoneNone
Seat tiers2 user licenses included; additional users $39/month eachNot seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction4/53/5
Friction meter
Best forSmall businesses, consultants, coaches and agencies that want CRM plus marketing and sales automation in one tool; Owners who prefer drag-and-drop, template-driven automation over a developer-built stack; Franchise and multi-location networks standardising lead capture and follow-up; Service businesses that want quoting, invoicing, payments and appointment booking alongside CRMMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forEnterprise organisations needing deep customisation or FedRAMP-grade deployment; Teams that want to self-implement with no services spend - Keap requires a paid implementation package; Businesses outside the U.S. and Canada that depend on Keap's phone, SMS and text marketing features; Data teams that need warehouse-native analytics rather than in-app reportingVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceNot supportedIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNot supportedNot supported
Google WorkspaceNativeNot supported
Microsoft 365NativeNot supported
SAPNot supportedNot supported
SlackNot supportedNot supported
MCP (Model Context Protocol)Not supportedNot supported
Compliance
SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
Founded2001 (25 yrs)2008 (18 yrs)
HeadquartersChandler, USPortland, US
PhonePaid plansNot listed
EmailNot listedAll plans
Live chatPaid plansNot listed
Support portal / ticketsNot listedNot listed
Community forumPaid plansNot listed
Help centre / docsAll plansAll plans
Dedicated account managerPaid plansNot listed
In person / on-siteNot listedNot listed
Support hours24/7Not recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsNot supportedNot supported
AI featuresCopilot / assistantAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Implementation friction × Verified buyer score
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
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