Keap
Drag-and-drop CRM and marketing automation for small businesses
By Keap · HQ Chandler, US · 4.0/5 verified-buyer score
Positioning guardrails
Best for
- Small businesses, consultants, coaches and agencies that want CRM plus marketing and sales automation in one tool
- Owners who prefer drag-and-drop, template-driven automation over a developer-built stack
- Franchise and multi-location networks standardising lead capture and follow-up
- Service businesses that want quoting, invoicing, payments and appointment booking alongside CRM
Ideal size: 1-50 people · Growth-minded small business or franchise scaling sales and marketing
Not for
- Enterprise organisations needing deep customisation or FedRAMP-grade deployment
- Teams that want to self-implement with no services spend - Keap requires a paid implementation package
- Businesses outside the U.S. and Canada that depend on Keap's phone, SMS and text marketing features
- Data teams that need warehouse-native analytics rather than in-app reporting
Value metrics scorecard
Time-to-Value
4-8 weeks with paid implementation
~45 days to first production value
Total Cost of Ownership
$4,500/yr
Starts at $2,988 · Starting at $299/month billed annually ($2,988/year); 2 users included; extra users $39/month each
Implementation Friction
4/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
2 user licenses included; additional users $39/month each
Add-on costs
- Required implementation services package (strategy, data import, migration, done-for-you automations) - price on request
- Additional user licenses: $39/month each
- Text marketing tiers: Tier 2 $24/month through Tier 6 $279/month
- Usage overages: $0.015 per text message, $0.01 per voice minute
- Early termination fee of $299 on annual contracts cancelled before term end
Company & support
Who is behind Keap, and how your team gets help once it is live.
Company
- Founded
- 2001 · 25 yrs in business
- Headquarters
- Chandler, US
How you get support
- PhonePaid plans
- EmailNot listed
- Live chatPaid plans
- Support portal / ticketsNot listed
- Community forumPaid plans
- Help centre / docsAll plans
- Dedicated account managerPaid plans
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- Not stated
24/7 in-app chat support on paid subscriptions; U.S.-based phone support Monday-Friday 6 a.m.-6 p.m. MST; dedicated Customer Success Manager, Keap Academy training and user community included.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Keap sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Keap
- CARET Legal
- Lawmatics
- folk
- Smartlead
- Teamwork.com
Add or change companies
Up to 10 companies including Keap. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Keap ships in AI, and what it asks of your ecosystem.
AI features shipped
The pricing page names an AI Content Assistant that composes emails and an AI Automation Assistant that builds a campaign from proven templates. Keap publishes no detail on model hosting, BYOK, or per-action AI logging or export.
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
A small-business CRM and automation platform from Keap, a 2001-founded vendor now owned by Thryv. It combines contact management, email and text marketing, sales pipelines, invoicing and payments with drag-and-drop automation, 5,000+ integrations and proven automation templates. Pricing starts at $299/month billed annually ($2,988/year) with two user licences; extra users cost $39/month. A paid implementation package is required, and support includes U.S. phones, 24/7 chat and a dedicated Customer Success Manager.
Frequently asked questions
How much does Keap cost?
The published starting price is $299/month billed annually ($2,988/year), with two user licences included and additional users at $39/month. Contact volume, text marketing tiers and a required implementation package are billed separately, and annual contracts cancelled early carry a $299 termination fee.
How long does implementation take?
Keap requires a paid implementation package covering a business mapping session, data import, migration and done-for-you automations. Keap does not publish a fixed timeline, so plan for several weeks of guided setup before automations run in production.
Does Keap integrate with Gmail and Outlook?
Yes. Keap syncs Gmail and Outlook email and calendars for appointments and 1:1 messaging. The vendor also advertises more than 5,000 integrations, a native Zapier integration, and an open API with webhooks for custom connections.
Is Keap secure and certified?
Keap states that it maintains stringent information security risk management policies and links to a separate data security page. The vendor pages reviewed here do not name SOC 2, ISO 27001, GDPR, HIPAA or FedRAMP certifications.
What support is included?
Keap includes 24/7 in-app chat, U.S.-based phone support during business hours (Monday-Friday, 6 a.m.-6 p.m. MST), a dedicated Customer Success Manager, Keap Academy on-demand training and access to the Keap user community.
Does Keap offer AI features?
Keap lists an AI Content Assistant that drafts emails and an AI Automation Assistant that builds a campaign from proven templates in minutes. Keap does not publish which model provider is used or whether customers can supply their own key.