Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueSame day (under 1 day) (~1d)4–6 weeks (~30d)
Typical annual TCO$1,800/yr$24,000/yr
Starting price$180/yr$10,800/yr
Implementation feeNoneNone
Seat tiersOne plan for all team sizes; no minimum seat count and no volume tiers published; cancel anytime.Not seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction1/53/5
Friction meter
Best forSmall businesses of roughly 1-20 users that have outgrown a spreadsheet; Owners who want one flat $15/user/month price with no contracts or upgrade tiers; Teams that value free human phone and email support from day one, including during trial; Relationship-led selling: contacts, tasks, pipelines, calendar and email logging in one place; Buyers who refuse onboarding or setup consultants and want to be running on day oneMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forEnterprises needing SSO, sandboxing or complex permission hierarchies; Teams that need native marketing automation or advanced custom reporting; Companies requiring industry certifications such as HIPAA, SOC 2 or FedRAMP; Organisations wanting vendor-built AI or agentic workflow features; Very large databases: guidance suggests staying below roughly 50,000 contactsVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceNot supportedIntegration
AWSNativeNot supported
SnowflakeNot supportedNot supported
HubSpotNot supportedNot supported
Google WorkspaceNativeNot supported
Microsoft 365NativeNot supported
SAPNot supportedNot supported
SlackNot supportedNot supported
MCP (Model Context Protocol)Not supportedNot supported
Compliance
SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
Founded2009 (17 yrs)2008 (18 yrs)
HeadquartersSt. Louis, USPortland, US
PhoneAll plansNot listed
EmailAll plansAll plans
Live chatNot listedNot listed
Support portal / ticketsAll plansNot listed
Community forumNot listedNot listed
Help centre / docsAll plansAll plans
Dedicated account managerNot listedNot listed
In person / on-siteNot listedNot listed
Support hoursBusiness hoursNot recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsNot supportedNot supported
AI featuresNot yet recordedAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Implementation friction × Verified buyer score
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
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