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Side-by-side compare

Up to 3 solutions, scored on the same value metrics.

Outplay logoOutplay

Outplay

4.0/5
ActiveCampaign logoActiveCampaign

ActiveCampaign

4.5/5
ROI categoryrevenue velocityrevenue velocity
Time-to-Value2–3 days (~3d)≤30 days (results guarantee) (~30d)
Typical annual TCO$10,680/yr$1,800/yr
Starting price$468/yr$180/yr
Implementation feeNoneNone
Seat tiersFree and Starter include 1 user seat; Growth and Enterprise include unlimited user seats.1 user (Starter/Plus), 3 users (Pro), 5 users (Enterprise); extra users sold as an add-on
Implementation friction2/52/5
Friction meter
Best forSMB and mid-market sales teams running multi-channel outbound across email, phone, LinkedIn and SMS from one dashboard; Teams that have outgrown spreadsheets and manual outreach but want published pricing and hands-on support; Sales orgs replacing Outreach or Salesloft at a lower cost while keeping bi-directional CRM sync with Salesforce, HubSpot or Pipedrive; Revenue leaders who need conversation and revenue intelligence with leaderboards and team performance reportingSMB and mid-market marketing teams that want email, SMS and WhatsApp automation in one platform; Teams upgrading from a basic email tool to automation plus a light CRM and sales engagement; Businesses that want AI-assisted campaign building, segmentation and predictive sending; Companies needing 1,000+ integrations, including Salesforce, Slack, Gmail and Outlook; Organizations that prefer self-serve setup with no implementation fee and included migration help
Not forOrganizations that require FedRAMP or an explicitly published security certification page before buying; Teams looking for a bundled third-party data enrichment or intent-data platform; Buyers who only need a lightweight, email-only sending toolEnterprises that require FedRAMP or government-grade authorizations; Buyers who want heavy, hands-on implementation services from the vendor; Very large contact lists on tight budgets, since pricing scales with contact tiers per plan; Teams needing a full-depth sales CRM rather than email-first automation with CRM add-ons

Stack fit matrix

SalesforceNativeIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNativeNot supported
Google WorkspaceNativeIntegration
Microsoft 365NativeIntegration
SAPNot supportedNot supported
SlackNativeIntegration
MCP (Model Context Protocol)Not supportedNot supported

Compliance

SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

FoundedNot recorded2003 (23 yrs)
HeadquartersNot recordedChicago, US
PhoneNot listedAll plans
EmailNot listedAll plans
Live chatAll plansAll plans
Support portal / ticketsNot listedNot listed
Community forumNot listedAll plans
Help centre / docsNot listedAll plans
Dedicated account managerPlan not statedEnterprise only
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsNot supportedNot supported
AI featuresNLP automation; Agentic workflowsCopilot / assistant; Agentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Implementation friction × Verified buyer score

1.4/51.7/52.0/52.3/52.6/54.5/54.4/54.3/54.1/54.0/5Friction ← betterBuyer score better →Loved & EasyLoved & HeavyRisky & EasyRisky & Heavy

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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