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Side-by-side compare

Up to 3 solutions, scored on the same value metrics.

Proposify logoProposify

Proposify

4.5/5
ActiveCampaign logoActiveCampaign

ActiveCampaign

4.5/5
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueRoughly 1 week to first sent proposal (~7d)≤30 days (results guarantee) (~30d)
Typical annual TCO$4,900/yr$1,800/yr
Starting price$228/yr$180/yr
Implementation feeNoneNone
Seat tiersNo minimum seats published; collaborator seats included per plan (1 on Basic, 3 on Team, 5 on Business); all plans include unlimited contacts.1 user (Starter/Plus), 3 users (Pro), 5 users (Enterprise); extra users sold as an add-on
Implementation friction2/52/5
Friction meter
Best forSales teams that send a steady volume of branded proposals, quotes and agreements; Companies that want proposal content standardized in one library with pre-approved templates; Teams that need CRM-synced documents and built-in legally binding e-signatures; Sales managers who need visibility into prospect engagement and section-level analyticsSMB and mid-market marketing teams that want email, SMS and WhatsApp automation in one platform; Teams upgrading from a basic email tool to automation plus a light CRM and sales engagement; Businesses that want AI-assisted campaign building, segmentation and predictive sending; Companies needing 1,000+ integrations, including Salesforce, Slack, Gmail and Outlook; Organizations that prefer self-serve setup with no implementation fee and included migration help
Not forBuyers looking for full contract lifecycle management or legal redlining workflows; Organizations that require on-premise deployment or non-US data residency; Teams wanting hands-off, fully automated proposal generation with no editing; Very low-volume senders who would rarely use template, approval or analytics featuresEnterprises that require FedRAMP or government-grade authorizations; Buyers who want heavy, hands-on implementation services from the vendor; Very large contact lists on tight budgets, since pricing scales with contact tiers per plan; Teams needing a full-depth sales CRM rather than email-first automation with CRM add-ons

Stack fit matrix

SalesforceNativeIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotIntegrationNot supported
Google WorkspaceIntegrationIntegration
Microsoft 365IntegrationIntegration
SAPNot supportedNot supported
SlackIntegrationIntegration
MCP (Model Context Protocol)Not supportedNot supported

Compliance

SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

FoundedNot recorded2003 (23 yrs)
HeadquartersNot recordedChicago, US
PhonePlan not statedAll plans
EmailAll plansAll plans
Live chatAll plansAll plans
Support portal / ticketsNot listedNot listed
Community forumNot listedAll plans
Help centre / docsNot listedAll plans
Dedicated account managerEnterprise onlyEnterprise only
In person / on-siteNot listedNot listed
Support hoursBusiness hoursNot recorded
Response timeNot statedNot stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsNot supportedNot supported
AI featuresCopilot / assistantCopilot / assistant; Agentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Implementation friction × Verified buyer score

1.4/51.7/52.0/52.3/52.6/54.8/54.6/54.5/54.4/54.2/5Friction ← betterBuyer score better →Loved & EasyLoved & HeavyRisky & EasyRisky & Heavy

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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