Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-Value6-10 weeks (~60d)4–6 weeks (~30d)
Typical annual TCO$60,000/yr$24,000/yr
Starting price$15,000/yr$10,800/yr
Implementation feeNoneNone
Seat tiersNo seat pricing - every product includes leading AI and technology for an unlimited number of users; committed interaction volume drives the tier.Not seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction4/53/5
Friction meter
Best forLarge enterprises, government agencies and health systems running customer, employee or market-research programs at scale; CX, EX and insights teams that want surveys, analytics and action-taking consolidated on one governed platform; Regulated organisations needing FedRAMP High/IL4, ISO 27001, ISO 42001, HITRUST and SOC 2 Type 2 assurancesMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forSmall teams that want a low-cost self-serve survey tool with published list pricing; Companies unwilling to forecast and commit to usage-based interaction volumes up front; Buyers who want fast unassisted sign-up rather than a sales-led evaluationVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceNot supportedIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNot supportedNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365Not supportedNot supported
SAPIntegrationNot supported
SlackNot supportedNot supported
MCP (Model Context Protocol)Not supportedNot supported
Compliance
SOC 2 Listed Not listed
ISO 27001 Listed Not listed
GDPR Listed Not listed
HIPAA Not listed Not listed
FedRAMP Listed Not listed
CMMC Not listed Not listed
ISO 42001 Listed Not listed
IAPP AIGPnamed staff Not listed Not listed
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
Founded2002 (24 yrs)2008 (18 yrs)
HeadquartersProvo, Utah, USPortland, US
PhoneNot listedNot listed
EmailNot listedAll plans
Live chatNot listedNot listed
Support portal / ticketsAll plansNot listed
Community forumNot listedNot listed
Help centre / docsAll plansAll plans
Dedicated account managerNot listedNot listed
In person / on-siteNot listedNot listed
Support hours24/7Not recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsNot supportedNot supported
AI featuresPredictive analytics; Agentic workflows; NLP automationAgentic workflows; Predictive analytics; NLP automation
Built around AI?AI added to an existing productNot recorded
Trains on your dataTrains on your dataNot recorded — ask the vendor
Runs onNot recordedNot recorded
AI pricingIncluded in the planNot recorded
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Implementation friction × Value-Position score (estimate)
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
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