Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueUnder a day (5-minute pixel setup) (~1d)4–6 weeks (~30d)
Typical annual TCO$1,788/yr$24,000/yr
Starting price$948/yr$10,800/yr
Implementation feeNoneNone
Seat tiersNot seat-based; tiers are set by monthly resolution volume, from 150 resolutions (Free) up to 2,500,000 (PRO+).Not seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction1/53/5
Friction meter
Best forB2B sales and marketing teams that want to turn anonymous US website traffic into named leads routed to Slack or CRM; SDR and AE teams running signal-based outbound to repeat visitors on high-intent pages; Companies already doing LinkedIn or email outbound that need a fresh first-party intent signal; Agencies and fractional GTM teams that manage visitor identification across multiple client domainsMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forBusinesses that need person-level identification of visitors outside the United States; Companies unwilling to add cookie and sharing disclosures to their privacy policy; Buyers who require global contact-level coverage out of the box rather than company-level; Teams with very low traffic where monthly resolution caps limit the valueVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceIntegrationIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotIntegrationNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365IntegrationNot supported
SAPNot supportedNot supported
SlackIntegrationNot supported
MCP (Model Context Protocol)Not supportedNot supported
Compliance
SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
FoundedNot recorded2008 (18 yrs)
HeadquartersNot recordedPortland, US
PhoneNot listedNot listed
EmailPlan not statedAll plans
Live chatNot listedNot listed
Support portal / ticketsNot listedNot listed
Community forumNot listedNot listed
Help centre / docsAll plansAll plans
Dedicated account managerNot listedNot listed
In person / on-siteNot listedNot listed
Support hours24/7Not recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsNot supportedNot supported
AI featuresCopilot / assistantAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Implementation friction × Verified buyer score
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
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