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Side-by-side compare

Up to 3 solutions, scored on the same value metrics.

shopware AG logoShopware

shopware AG

4.2/5
Act-On Software logoAct-On

Act-On Software

3.8/5
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueAbout 6 weeks (published case study) (~42d)4–6 weeks (~30d)
Typical annual TCO$7,800/yr$24,000/yr
Starting price$0/yr$10,800/yr
Implementation feeNoneNone
Seat tiersNo seat tiers; plan price scales with gross merchandise value. Community Edition is free, self-hosted and community-supported.Not seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction4/53/5
Friction meter
Best forEnterprise B2B and B2C brands running complex catalogues, customer-specific pricing and unlimited sales channels; German/EU merchants that need data sovereignty plus self-hosted, PaaS or SaaS deployment choice; Multi-channel retailers selling via web, POS, marketplaces and social with 3D/AR product experiences; Teams that value open-source extensibility and a large certified partner-agency ecosystemMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forSmall merchants wanting a zero-maintenance, fully managed store live in days; Businesses with no developer resources or agency partner for a self-hosted deployment; Buyers who need transparent self-serve pricing instead of sales-led GMV quotesVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box

Stack fit matrix

SalesforceNot supportedIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNot supportedNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365Not supportedNot supported
SAPNot supportedNot supported
SlackNot supportedNot supported
MCP (Model Context Protocol)Not supportedNot supported

Compliance

SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

FoundedNot recorded2008 (18 yrs)
HeadquartersNot recordedPortland, US
PhoneEnterprise onlyNot listed
EmailNot listedAll plans
Live chatNot listedNot listed
Support portal / ticketsPaid plansNot listed
Community forumAll plansNot listed
Help centre / docsAll plansAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hours24/7Not recorded
Response timeRise: 8 hours Mon–Fri; Evolve: 4 hours Mon–Fri; Beyond: 1 hourNot stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsNot supportedNot supported
AI featuresCopilot / assistant; Agentic workflows; AI search; NLP automationAgentic workflows; Predictive analytics; NLP automation
Model keyVendor's keyNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Typical annual cost × Time-to-value

$6k/yr$12k/yr$16k/yr$20k/yr$25k/yr29d33d36d39d43dAnnual TCO ← betterDays to value better →Quick & CheapQuick & PriceySlow & CheapSlow & Pricey

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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