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Side-by-side compare

Up to 3 solutions, scored on the same value metrics.

VTEX logoVTEX

VTEX

4.4/5
ActiveCampaign logoActiveCampaign

ActiveCampaign

4.5/5
ROI categoryrevenue velocityrevenue velocity
Time-to-Value~3 months (typical enterprise rollout) (~90d)≤30 days (results guarantee) (~30d)
Typical annual TCO$0/yr$1,800/yr
Starting price$0/yr$180/yr
Implementation feeNoneNone
Seat tiersNo published seat tiers; commercial scope is set per proposal, with tiers shaped by annual GMV and selected platforms.1 user (Starter/Plus), 3 users (Pro), 5 users (Enterprise); extra users sold as an add-on
Implementation friction4/52/5
Friction meter
Best forEnterprise B2C, B2B, and marketplace retailers that want one composable platform across channels; CIOs and CEOs consolidating fragmented commerce stacks across many countries and brands; Brands that want AI-driven conversational commerce (WhatsApp) and agentic customer service; Retailers with material GMV that need a global scale partner and partner-led delivery; Distributors and manufacturers moving dealer or reseller sales into self-service portalsSMB and mid-market marketing teams that want email, SMS and WhatsApp automation in one platform; Teams upgrading from a basic email tool to automation plus a light CRM and sales engagement; Businesses that want AI-assisted campaign building, segmentation and predictive sending; Companies needing 1,000+ integrations, including Salesforce, Slack, Gmail and Outlook; Organizations that prefer self-serve setup with no implementation fee and included migration help
Not forSmall merchants wanting cheap, self-serve signup with published list pricing; Teams that need transparent per-seat pricing without a sales cycle; Businesses outside commerce that need a general-purpose CRM or ERP; Buyers who require documented MCP support or customer-supplied model keys todayEnterprises that require FedRAMP or government-grade authorizations; Buyers who want heavy, hands-on implementation services from the vendor; Very large contact lists on tight budgets, since pricing scales with contact tiers per plan; Teams needing a full-depth sales CRM rather than email-first automation with CRM add-ons

Stack fit matrix

SalesforceNot supportedIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNot supportedNot supported
Google WorkspaceNot supportedIntegration
Microsoft 365Not supportedIntegration
SAPNot supportedNot supported
SlackNot supportedIntegration
MCP (Model Context Protocol)Not supportedNot supported

Compliance

SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

FoundedNot recorded2003 (23 yrs)
HeadquartersNot recordedChicago, US
PhoneNot listedAll plans
EmailNot listedAll plans
Live chatNot listedAll plans
Support portal / ticketsNot listedNot listed
Community forumNot listedAll plans
Help centre / docsAll plansAll plans
Dedicated account managerNot listedEnterprise only
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsNot supportedNot supported
AI featuresAgentic workflows; AI search; Predictive analytics; NLP automationCopilot / assistant; Agentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Implementation friction × Verified buyer score

1.8/52.4/53.0/53.6/54.2/54.7/54.6/54.5/54.3/54.2/5Friction ← betterBuyer score better →Loved & EasyLoved & HeavyRisky & EasyRisky & Heavy

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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