Airtable
No-code platform for building AI-powered workflows, apps and agents on shared data
By Airtable · HQ San Francisco, US · 4.5/5 verified-buyer score
Positioning guardrails
Best for
- Teams that need to build internal apps and workflows without engineering help
- Ops, marketing and product teams unifying data spread across many tools
- Enterprises that require governance: SSO, RBAC, audit logs and data residency
- Organizations deploying AI agents over structured business records
Ideal size: 50–5,000 people · Ops-heavy scale-up or enterprise with citizen builders
Not for
- Teams that need a full SQL warehouse or heavy analytical query engine
- Buyers requiring on-premises or self-hosted deployment
- Very small teams with no appetite for configuration or base design
- Regulated workloads that require FedRAMP authorization
Value metrics scorecard
Time-to-Value
1–2 weeks
~14 days to first production value
Total Cost of Ownership
$12,000/yr
Starts at $0 · Per-seat (editors only), billed monthly or annually. Free plan; Team $20/user/month; Business $45/user/month; Enterprise Scale priced custom via sales.
Implementation Friction
2/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
No minimum seats; read-only collaborators, form submissions and share links are not charged.
Add-on costs
- None
Company & support
Who is behind Airtable, and how your team gets help once it is live.
Company
- Founded
- 2012 · 14 yrs in business
- Headquarters
- San Francisco, US
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsAll plans
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Vendor support page is a self-serve help centre with a 'Contact support' entry point and a dedicated Airtable Enterprise Support article section.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Airtable sits relative to every other solution in the database. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Implementation friction × Verified buyer score
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Airtable ships in AI, and what it asks of your ecosystem.
AI features shipped
Airtable states its agents think dynamically across thousands of records and orchestrate actions across operations, and that customers can use models from OpenAI, Gemini, Llama and Anthropic running in Airtable's AWS environment. The site also says customer data is not retained or used to train AI models.
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Not recorded
Industry verdicts
How Airtable speaks to each vertical it serves — same data, sector lens.
EducationFewer admin hours, more learning hours.
Best for in Education
- Managing applicant, student and program data in one shared workspace
- Departmental workflow automation without an IT backlog
- Tracking research, grants and events with granular access controls
Not for
- Replacing a formal student information system (SIS)
- Deployments that require on-premises hosting
Airtable offers dedicated non-profit, education and student plans, and its support centre documents how to apply for them. The security page also lists completion of the HECVAT (Higher Education Vendor Assessment Toolkit) and TX-RAMP Level 2, both relevant to education and public-sector review. Institutions typically adopt it for program management, applicant tracking and departmental workflows rather than as a student system of record.
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Airtable is a no-code platform for building apps, workflows and AI agents on shared data. Teams model records, automate processes and deploy agents without engineering. It is used by over 500,000 organizations, including 90% of the Fortune 100. Pricing is per editor seat: Free, Team at $20/user/month and Business at $45/user/month billed annually, with custom Enterprise Scale. Security covers SOC 2 Type 2, ISO 27001, HIPAA and GDPR, with EU and Australian data residency.
Frequently asked questions
How does Airtable charge for users?
Airtable plans are charged per seat. On the Free plan all users are free. On Team or Business you pay for every user who has edit permission on at least one base; read-only collaborators, form submissions and share links are not charged, and added editors are prorated.
What does it cost and is there an enterprise tier?
The Free plan costs nothing. Team is $20/user/month billed annually and Business is $45/user/month billed annually. Enterprise Scale pricing is custom and quoted by sales, and supports unlimited org units, workspaces and bases. Business and Enterprise Scale accounts bought through sales can be invoiced annually with PO, ACH, wire or check.
Which security and compliance certifications does Airtable hold?
Airtable's trust page states it has completed a SOC 2 Type 2 audit, holds ISO/IEC 27001:2022 and ISO/IEC 27701:2019 certification, supports HIPAA, and offers TX-RAMP Level 2. Its privacy program is designed for GDPR and UK GDPR, with European Union data residency available and Enterprise Key Management for customer-owned keys.
Can we use our own AI models, and is our data used for training?
Airtable says customers can use AI models from leading providers including OpenAI, Gemini, Llama and Anthropic, and that those models run fully inside Airtable's AWS environment. The site states no customer data is retained or used to train AI models. Airtable does not publish a bring-your-own-key option.
How much implementation effort is required?
Airtable is self-serve and no-code, so most teams start on the Free plan and reach production on a single workflow within days to a couple of weeks. Enterprise rollout effort concentrates on SSO/SAML, permissions, data residency and connecting sources such as Salesforce, Snowflake or Slack.
Which systems does Airtable integrate with?
The integrations directory lists Salesforce, Snowflake, Slack, Google Drive, Gmail, Google Calendar, Outlook Calendar, Jira, GitHub, Databricks, Tableau Cloud, Stripe, Zendesk, Box, Dropbox, Miro, Twilio, Typeform and ChatGPT and Claude, among others.