Apaleo
The open, API-first and AI-ready property management platform for modern hospitality
By Apaleo · 4.0/5 verified-buyer score
Positioning guardrails
Best for
- Hotel chains and groups that want to centralise operations and data without a closed, one-size-fits-all PMS
- Independent hotels looking for affordable, modular hospitality technology with open APIs
- Serviced apartment and short-stay operators automating guest journeys and back-office work
- Hospitality brands with in-house developers or integration partners building on MACH architecture
- Operators willing to assemble a best-of-breed stack from a 200+ app marketplace
Ideal size: 10-500 staff; 50+ rooms people · Scale-up hotel group or apartment operator with an integration-first technology strategy
Not for
- Businesses outside lodging and hospitality
- Single small properties that want a fully managed system with no integration work
- Operators who need one vendor to cover every function out of the box
- Teams that cannot spare time for data migration and app configuration
Value metrics scorecard
Time-to-Value
~2-4 weeks
~30 days to first production value
Total Cost of Ownership
$20,000/yr
Starts at $5,200 · Per room, per month: EUR 8 per room, from EUR 400/month; no setup, licence, maintenance or integration fees (list price quoted in EUR)
Implementation Friction
2/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Priced per room rather than per seat; EUR 400/month minimum (roughly 50 rooms)
Add-on costs
- Apaleo Pay integrated payments from 0.6% per transaction
- Third-party apps and integrations in the Apaleo Store are billed by their own vendors
Company & support
Who is behind Apaleo, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailPlan not stated
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumAll plans
- Help centre / docsAll plans
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- Not stated
24/7 technical support, a rich knowledge base and online training are listed with the Apaleo Open PMS subscription (from EUR 400/month). Developers can also use [email protected] and the Apaleo Community.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Apaleo sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Apaleo
- WebRezPro
- Breezeway
- eviivo
- Guesty
- innRoad
Add or change companies
Up to 10 companies including Apaleo. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Apaleo ships in AI, and what it asks of your ecosystem.
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Apaleo is an API-first, cloud-native property management platform for hotels, apartment and serviced-apartment operators. Pricing starts at EUR 8 per room per month (from EUR 400/month) with no setup, licence, maintenance or integration fees, plus open booking, finance, payment, distribution and inventory APIs and a marketplace of 200+ apps. The vendor states GDPR, PCI, PSD2 and SOC 2 compliance. Customers report migrations in days and large group rollouts within weeks.
Frequently asked questions
What does Apaleo cost?
Pricing starts at EUR 8 per room per month, with a minimum of EUR 400 per month. Apaleo states there are no setup, licence, maintenance or integration fees. Integrated payments through Apaleo Pay start at 0.6%, and third-party apps from the Apaleo Store are priced by their own vendors.
How long does it take to go live on Apaleo?
Apaleo publishes customer evidence rather than a fixed timeline: one customer completed migration of all properties in under three days, and Apaleo rolled out 7,500 citizenM rooms in eight weeks. The vendor also cites agentic AI delivering measurable impact in under 90 days.
What integrations and APIs does Apaleo offer?
Apaleo provides booking, finance, payment, distribution, profile, identity, inventory, rate plan, settings, webhooks and UI integration APIs at no extra cost, plus an Apaleo Store with more than 200 apps and integrations covering revenue management, back office, guest experience, POS and distribution.
Is Apaleo secure and compliant?
Apaleo's website states that the platform meets modern data protection standards including GDPR, PCI, PSD2 and SOC 2, and that Apaleo Pay is PSD2 and PCI DSS certified. Buyers should still request current certificates and audit reports directly from the vendor.
Who is Apaleo designed for?
Apaleo targets hotels, apartment and serviced-apartment brands, from independent properties to chains and groups. It suits operators that want an open, API-first PMS and are willing to build a best-of-breed stack rather than buy one closed, all-in-one suite.