Manago AI
Europe's AI customer data and engagement platform for eCommerce, with agentic AI and a native MCP server.
By Manago AI · 4.0/5 verified-buyer score
Positioning guardrails
Best for
- eCommerce and retail teams that want one live customer profile across email, SMS, WhatsApp and web push.
- Mid-market brands that want AI-drafted campaigns, segments and analytics without hiring a data team.
- Marketers who already work in ChatGPT, Claude or Cursor and want to run campaigns from there via MCP.
- Brands replacing a legacy CDP plus ESP stack with one platform and a guided onboarding program.
Ideal size: 5–50 marketing and CRM staff people · Scale-up eCommerce or retail brand with an existing customer database
Not for
- Teams that only need a simple, low-cost newsletter sender.
- Buyers who avoid contact-based pricing plus usage-based SMS/WhatsApp and a one-off onboarding fee.
- Companies that must have self-serve, instant sign-up with no onboarding project.
- Regulated buyers who need published SOC 2, ISO 27001 or HIPAA attestations before adopting.
Value metrics scorecard
Time-to-Value
About 4 weeks with guided onboarding
~30 days to first production value
Total Cost of Ownership
$0/yr
Starts at $0 · Active-contact based and quoted via the pricing calculator; unlimited email and web push. AI Starter bundle free with every licence; SMS/WhatsApp usage-based.
Implementation Friction
2/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Unlimited users and websites; price scales with active contacts in 1,000-contact increments.
Add-on costs
- SMS and WhatsApp: usage-based, SMS per message and WhatsApp per conversation, rates vary across 60+ destination countries.
- AI usage bundles: Starter free with every licence, Boost EUR 30/mo, Power EUR 99/mo, Flex custom at 15x+ usage.
- Expansion packs: Recommendations, Web Engagement, Loyalty and Mobile App, charged only when selected.
- A one-off onboarding fee applies at contract start, plus professional services beyond onboarding and standard support.
Company & support
Who is behind Manago AI, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerPaid plans
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- Not stated
24/7 technical support, online help articles and a comprehensive knowledge base are included in every package; 24/7 support continues after onboarding. A Customer Success Manager covers guided onboarding, campaign support and results analysis, with the level of service aligned to the package.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Manago AI sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Manago AI
- BrightEdge
- Searchspring
- Constructor
- Yotpo
- Nosto
Add or change companies
Up to 10 companies including Manago AI. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What Manago AI ships in AI, and what it asks of your ecosystem.
AI features shipped
Agentic AI takes a goal from one prompt and prepares audience, content, workflow and timing for human approval. Predictive scoring and AI transactional segments, AI product recommendations, Brand DNA content and image generation, translation and an analytics agent are included. AI usage shows as a monthly percentage and pauses at the cap.
In your ecosystem
- AI connection
- Not supported
- Model key
- Not recorded
- AI usage audit
- Basic visibility
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Manago AI (formerly SALESmanago) is a European customer data and engagement platform for eCommerce. It combines a CDP, marketing automation and email, SMS, WhatsApp and web-push channels with agentic and predictive AI: one-prompt campaigns, segment creation, content generation and analytics agents. Pricing is quoted by active contacts, with unlimited email and web push; SMS, WhatsApp, add-on packs, a one-off onboarding fee and optional AI usage bundles cost extra. A native MCP server exposes 30+ tools to ChatGPT, Claude and Cursor. 24/7 support is included.
Frequently asked questions
How does Manago AI pricing work?
You pay for the platform based on the number of active contacts in your database, with unlimited email and web push included. SMS and WhatsApp are charged separately by usage, and optional add-ons such as Loyalty, Recommendations, Web Engagement and Mobile App are billed only when selected. A one-off onboarding fee applies at the start of the contract, and a pricing calculator gives estimates for active contacts, SMS, WhatsApp and add-ons. Monthly, one-year, two-year and three-year contracts are offered in EUR, PLN and USD.
What counts as an active contact?
An active contact is a unique customer record that is opted in for email, mobile or web push marketing, or has purchased or added to cart within the last 180 days. Each contact is counted once regardless of how many channels they have consented to, and records without marketing consent do not count. Users and websites are unlimited.
Is AI charged separately?
No. Brand DNA, one-prompt campaigns, plain-language segmentation, the Analytics Agent and the MCP server are included in the platform. Every package includes a free AI Starter allowance, and you can add Boost, Power or Flex bundles if you need more. If you hit your monthly cap, AI usage pauses until the allowance resets rather than generating an unexpected bill.
Is there an onboarding fee and how long does implementation take?
Yes, a one-off onboarding fee is charged at the beginning of the contract. Onboarding covers integration with your eCommerce platform and data sources, migration of contacts and templates, configuration of your first workflows and team training. A Customer Success Manager runs it as a guided plan, and most buyers reach live campaigns within roughly three to six weeks depending on data readiness.
Can we use Manago AI from ChatGPT or Claude?
Yes. Manago AI ships an MCP server that exposes 30+ tools, so teams can access customer data, create campaigns and take action directly from ChatGPT, Claude, Cursor and other MCP-compatible tools without leaving their existing workflow.
What support is included?
Every package includes 24/7 technical support after onboarding, online help articles, a comprehensive knowledge base and access to the Customer Success team. Your Customer Success Manager supports onboarding, campaign build and results analysis, and the level of Customer Success scales with your package.