Manago AI
European AI customer data and engagement platform for eCommerce — CDP, marketing automation and agentic AI
By Manago AI · 4.0/5 Value-Position score (estimate)
Positioning guardrails
Best for
- eCommerce and DTC brands that want one AI customer data and engagement platform across email, SMS, WhatsApp, web push and web
- Mid-market merchants on Shopify, Magento, PrestaShop or WooCommerce that want plug-and-play connectors rather than custom builds
- Brands running abandoned-basket, back-in-stock, price-drop and replenishment journeys on real customer behaviour
- European retailers needing GDPR-native consent management and EU hosting
- Multi-brand teams that want recommendations, loyalty and agentic campaign building in one place
Ideal size: 5–100 marketing/CRM staff people · Scale-up or mid-market eCommerce brand with an existing customer database
Not for
- Retailers needing POS, ERP or store-operations depth; the sources show no such modules
- US-focused brands that require US data residency
- Merchants wanting self-serve signup with a published, fixed list price
- Pure wholesale or B2B distributors with no consumer transaction data
Value metrics scorecard
Time-to-Value
2–4 weeks with guided onboarding
~21 days to first production value
Total Cost of Ownership
On request
Per active contact, billed monthly or on 1-, 2- or 3-year contracts in EUR, PLN or USD; unlimited email sending, users and websites
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Unlimited users and websites; price scales with active contacts (marketing consent, or a purchase/cart event in the last 180 days)
Add-on costs
- SMS and WhatsApp billed by usage — per message or per conversation across 60+ countries
- AI usage packages: Boost €30/mo, Power €99/mo, Flex custom; an AI Starter allowance is included in every licence
- Optional packs: Loyalty, Recommendations, Web Engagement, Mobile App
- One-off onboarding fee quoted separately; extra professional services charged per rate card
Company & support
Who is behind Manago AI, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhonePlan not stated
- EmailPlan not stated
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerPaid plans
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- Not stated
Pricing page says every package includes 24/7 technical support, help articles and a comprehensive knowledge base, plus a Customer Success Manager for guided onboarding, campaign support and results analysis. The support site lists a support email and phone (+48 533 600 808).
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Manago AI sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Manago AI
- Omnisend
- Deliverect
- Podium
- Conductor
- Klarna
Add or change companies
Up to 10 companies including Manago AI. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Manago AI ships in AI, and what it asks of your ecosystem.
AI features shipped
Sources describe agentic AI that creates audiences, drafts content and builds workflows from a prompt, predictive scoring and AI transactional segments, plus AI content, image generation, translation and repurposing. No per-action AI audit log, model-provider or training-data statement appears on the supplied pages.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Included in the plan
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Manago AI (formerly SALESmanago) is a European AI customer data and engagement platform for eCommerce. It combines a real-time CDP, marketing automation, and email, SMS, WhatsApp, web push and web personalisation with agentic AI that builds campaigns from a prompt, plus a native MCP server. Pricing is quote-based per active contact with a one-off onboarding fee; SMS, WhatsApp and optional packs cost extra. 2,000+ brands, EU-hosted and GDPR-native.
Frequently asked questions
How is Manago AI priced?
You pay for the platform by the number of active contacts in your database; unlimited email sending and web push are included. SMS and WhatsApp are charged separately by usage, optional packs (Loyalty, Recommendations, Web Engagement, Mobile App) are added only when selected, and a one-off onboarding fee applies at the start of the contract. Monthly, one-, two- and three-year contracts are offered in EUR, PLN and USD, and a pricing calculator shows the effect of contact volume, SMS/WhatsApp destinations and add-ons.
What counts as an active contact?
A unique customer record that has marketing opt-in for email, mobile or web push, or has purchased or added to cart in the last 180 days. Each contact is counted once regardless of how many consented channels it has, and records without marketing consent are not counted. Users and websites are unlimited.
Is AI charged separately?
No. Brand DNA, one-prompt campaigns, plain-language segmentation, the Analytics Agent and the MCP server are included in the platform price, and every licence includes an AI Starter allowance. Higher usage is available through Boost (€30/mo, 3x Starter), Power (€99/mo, 10x) or a custom Flex package, and each package includes an AI Starter allowance. When a monthly allowance is used up, AI pauses until it resets rather than billing overage.
What onboarding and support do we get?
Every package includes a guided onboarding programme, 24/7 technical support, help articles and a knowledge base, and access to the Customer Success team. A Customer Success Manager builds the onboarding plan, helps build campaigns and runs results analysis. A one-off onboarding fee is charged at the start of the contract, covering ecommerce/data-source integration, contact and template migration, first workflow configuration and team training; extra professional services are billed per rate card.
Can Manago AI plug into our existing stack?
Ready-to-use plugins cover major ecommerce platforms including Shopify, Magento, PrestaShop and WooCommerce, with Google Analytics and Meta Custom Audience sync, SMS gateway choice and a Mobile SDK. Where no plugin exists there is an open REST API for two-way data and action triggering, and an MCP server with 30+ tools lets teams query data, run reports and start campaigns from ChatGPT, Claude or Cursor.
How is our customer data secured?
API traffic is encrypted and authenticated with unique API keys and transmitted over HTTPS/TLS; the tracking script loads asynchronously so it does not block page rendering. The platform offers consent and unsubscribe management, two-factor authentication, dedicated IPs with warming, and EU-hosted, GDPR-native data handling. The supplied pages do not claim SOC 2, ISO 27001 or other third-party certifications, so buyers should request current attestations directly.