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Side-by-side compare

Up to 3 solutions, scored on the same value metrics.

Bloomreach logoBloomreach

Bloomreach

4.5/5
Act-On Software logoAct-On

Act-On Software

3.8/5
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueUnder 4 weeks to site impact; ~6 weeks full rollout (~28d)4–6 weeks (~30d)
Typical annual TCO$0/yr$24,000/yr
Starting price$0/yr$10,800/yr
Implementation feeNoneNone
Seat tiersNo seat tiers published; commercial quote is tailored to number of customers served, catalog size and event volumeNot seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction3/53/5
Friction meter
Best forEcommerce and omnichannel brands that want AI decisioning across email, SMS, web, app and ads; Retailers with large, fast-changing catalogs that need self-learning search and recommendations; Marketing teams consolidating a CDP, campaign tooling and analytics into one platform; Brands that want agentic campaign building from a single prompt via the Loomi marketing agentMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forSmall businesses wanting low-cost, self-serve email marketing with published pricing; Non-commerce teams with no product catalog, transaction or loyalty data; Buyers who require transparent per-seat pricing before talking to sales; Companies unwilling to sign an annual contract with usage-based billingVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box

Stack fit matrix

SalesforceNot supportedIntegration
AWSNot supportedNot supported
SnowflakeIntegrationNot supported
HubSpotNot supportedNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365Not supportedNot supported
SAPNot supportedNot supported
SlackNot supportedNot supported
MCP (Model Context Protocol)Not supportedNot supported

Compliance

SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

Founded2009 (17 yrs)2008 (18 yrs)
HeadquartersMountain View, USPortland, US
PhoneAll plansNot listed
EmailNot listedAll plans
Live chatAll plansNot listed
Support portal / ticketsNot listedNot listed
Community forumAll plansNot listed
Help centre / docsAll plansAll plans
Dedicated account managerPlan not statedNot listed
In person / on-sitePlan not statedNot listed
Support hoursNot recordedNot recorded
Response timeAverage 2-minute response time for in-app support (Bloomreach Engagement)Not stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsNot supportedNot supported
AI featuresAgentic workflows; AI search; Predictive analytics; NLP automationAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Typical annual cost × Time-to-value

$0/yr$7/yr$154/yr$3k/yr$65k/yr26d28d29d30d32dAnnual TCO ← betterDays to value better →Quick & CheapQuick & PriceySlow & CheapSlow & Pricey

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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