Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueFirst workflows in 1–2 weeks (~14d)4–6 weeks (~30d)
Typical annual TCO$5,352/yr$24,000/yr
Starting price$2,004/yr$10,800/yr
Implementation feeNoneNone
Seat tiersUnlimited seats and tables on Free, Launch, Growth and Enterprise; scale is priced in Actions and Data Credits, not seats.Not seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction4/53/5
Friction meter
Best forRevenue and GTM ops teams that want one data layer to enrich, score and route accounts across CRM, warehouse and outreach tools.; Sales development teams sourcing TAM contacts and pushing verified emails and phone numbers into sequences.; Companies with a GTM engineer or RevOps builder who can design reusable workflows, Functions and Audiences.; Enterprise marketing teams syncing always-on ad audiences to LinkedIn, Meta and Google Ads from CRM data.; Teams that want reps to run governed Clay prospecting inside Claude, ChatGPT or Codex via Clay MCP.Midsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forBuyers who want a plug-in-and-go CRM or sequencer with no workflow-building effort.; Small teams with nobody to own data logic, credit budgets and CRM write-back rules.; Companies looking only for a simple bulk email sequencing tool.; Organizations that cannot accept usage-based Actions and Data Credit consumption.Very small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceNativeIntegration
AWSNot supportedNot supported
SnowflakeNativeNot supported
HubSpotNativeNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365Not supportedNot supported
SAPNot supportedNot supported
SlackIntegrationNot supported
MCP (Model Context Protocol)NativeNot supported
Compliance
SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
Founded2017 (9 yrs)2008 (18 yrs)
HeadquartersBrooklyn, USPortland, US
PhoneNot listedNot listed
EmailPlan not statedAll plans
Live chatNot listedNot listed
Support portal / ticketsPlan not statedNot listed
Community forumAll plansNot listed
Help centre / docsAll plansAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresAgentic workflows; AI search; Copilot / assistantAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
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