Clay
Infrastructure to get any data, run agentic workflows, and launch GTM plays.
By Clay · HQ Brooklyn, US · 4.5/5 verified-buyer score
Positioning guardrails
Best for
- Revenue and GTM ops teams that want one data layer to enrich, score and route accounts across CRM, warehouse and outreach tools.
- Sales development teams sourcing TAM contacts and pushing verified emails and phone numbers into sequences.
- Companies with a GTM engineer or RevOps builder who can design reusable workflows, Functions and Audiences.
- Enterprise marketing teams syncing always-on ad audiences to LinkedIn, Meta and Google Ads from CRM data.
- Teams that want reps to run governed Clay prospecting inside Claude, ChatGPT or Codex via Clay MCP.
Ideal size: 15–500 people · Scale-up or enterprise with a dedicated GTM ops or GTM engineering owner
Not for
- Buyers who want a plug-in-and-go CRM or sequencer with no workflow-building effort.
- Small teams with nobody to own data logic, credit budgets and CRM write-back rules.
- Companies looking only for a simple bulk email sequencing tool.
- Organizations that cannot accept usage-based Actions and Data Credit consumption.
Value metrics scorecard
Time-to-Value
First workflows in 1–2 weeks
~14 days to first production value
Total Cost of Ownership
$5,352/yr
Starts at $2,004 · Two usage meters: Actions (platform work) and Data Credits (vendor data + AI from 200+ providers). Monthly or annual billing; annual saves about 10%. Unlimited seats and tables.
Implementation Friction
4/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Unlimited seats and tables on Free, Launch, Growth and Enterprise; scale is priced in Actions and Data Credits, not seats.
Add-on costs
- Data credit top-ups at a 30% premium on Launch and Growth, custom pricing on Enterprise
- Bulk company, people and job data purchases as an Enterprise add-on
- Higher action tiers when a plan's monthly action allowance is exceeded
- Auto top-ups that purchase credits automatically when balances run low
Company & support
Who is behind Clay, and how your team gets help once it is live.
Company
- Founded
- 2017 · 9 yrs in business
- Headquarters
- Brooklyn, US
How you get support
- PhoneNot listed
- EmailPlan not stated
- Live chatNot listed
- Support portal / ticketsPlan not stated
- Community forumAll plans
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Contact page routes users to the in-app ? icon or [email protected] to open a support ticket. Docs point to Clay University, a Slack community and cohorts. Growth adds a priority support queue; Enterprise adds a dedicated Slack channel and a dedicated growth strategist (CSM).
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Clay sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Clay
- OnceHub
- QuotaPath
- Customer.io
- Revenue.io
- Cvent
Add or change companies
Up to 10 companies including Clay. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Clay ships in AI, and what it asks of your ecosystem.
AI features shipped
Homepage describes Claygents and Account Agents that research companies and people with AI, agents that mimic top reps, and natural-language chat for account context; docs describe Sculptor as a GTM co-pilot. Sources do not state model hosting or per-action AI logging or export.
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Clay is a go-to-market data and automation platform: one workspace to pull from 200+ data providers, run AI research agents, watch buying signals, and push enriched records into CRM, sequencers and ad platforms. GTM engineers build reusable workflows and Functions, then distribute them to reps through Clay's native sequencer or through Clay MCP inside Claude, ChatGPT and Codex. Free tier plus Launch, Growth and Enterprise plans priced on Actions and Data Credits.
Frequently asked questions
How is Clay priced?
Clay charges on two usage meters: Actions (platform work such as enrichment, workflow runs, AI calls and exports) and Data Credits (data bought from 200+ marketplace vendors, plus AI). Plans are Free (500 actions and 100 credits a month), Launch at about $167/month billed annually, Growth at about $446/month, and Enterprise with custom pricing and an annual commitment. Seats and tables are unlimited on every plan, unused Data Credits roll over, and Actions reset each billing cycle.
How long until we see value and how heavy is implementation?
Onboarding is self-serve: a 14-day trial, a free plan, templates, Clay University docs and live cohorts. Most teams get first workflows into production within one to two weeks, but value compounds once someone owns data logic, credit budgets and CRM write-back rules. Buyers should plan for real enablement effort rather than a plug-in deployment.
Does Clay fit our existing stack?
Clay-built native integrations cover Salesforce, HubSpot, Dynamics 365, Snowflake, BigQuery, Databricks, Marketo, Outreach and Salesloft, plus a generic HTTP API source. CRM sync, warehouse sync and ad audience pushes are Growth and Enterprise features. Clay also ships an MCP server so reps can call Ops-governed workflows from Claude, ChatGPT or Codex.
What security and compliance controls exist?
Clay's pricing page advertises SOC 2 Type II, GDPR, CCPA and ISO 27001 plus ISO 42001 alignment, and Enterprise adds SSO, role-based access control, workbook-level credit budgets, static IPs for key integrations, and custom CSA and DPA terms. Data handling spans 200+ third-party vendors, so buyers should confirm sub-processor and residency details directly with Clay.
Can reps use Clay without learning to build in it?
Partly. Ops can package logic as Functions and Audiences, then reps consume it through Clay's native sequencer or in natural language via Clay MCP, with admin controls, per-rep permissions and credit budgets limiting spend and CRM write-backs.