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Side-by-side compare

Up to 3 solutions, scored on the same value metrics.

FFirstPromoter

Igil Webs SRL (FirstPromoter)

4.5/5
Act-On Software logoAct-On

Act-On Software

3.8/5
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueSame day — under 15 minutes to launch (~1d)4–6 weeks (~30d)
Typical annual TCO$990/yr$24,000/yr
Starting price$490/yr$10,800/yr
Implementation feeNoneNone
Seat tiersStarter: up to 1,000 affiliates and 3 campaigns; Business: unlimited affiliates, 2 websites; Enterprise: unlimited affiliates, 3 websites. Team members unlimited on all plans.Not seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction1/53/5
Friction meter
Best forSaaS and subscription businesses that want an affiliate, influencer or referral program live the same day; Teams that need commissions tied to real billing events in Stripe, Paddle, Chargebee, Recurly or Braintree; Companies paying international partners, needing mass payouts, W-9/W-8BEN collection and EU self-billed invoices; Brands wanting a white-label partner portal on their own domain with custom logo, CSS and JavaScriptMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forNon-recurring, one-off ecommerce sellers with no subscription billing events to track; Regulated enterprises requiring publicly documented SOC 2, ISO 27001, HIPAA or FedRAMP certification; Merchants whose billing provider is outside Stripe, Paddle, Chargebee, Recurly and Braintree and who want no-code setup; Teams looking for a built-in affiliate marketplace or managed media-buying network rather than self-run programsVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box

Stack fit matrix

SalesforceNot supportedIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNot supportedNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365Not supportedNot supported
SAPNot supportedNot supported
SlackNot supportedNot supported
MCP (Model Context Protocol)Not supportedNot supported

Compliance

SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

Founded2017 (9 yrs)2008 (18 yrs)
HeadquartersNot recordedPortland, US
PhoneNot listedNot listed
EmailNot listedAll plans
Live chatNot listedNot listed
Support portal / ticketsNot listedNot listed
Community forumNot listedNot listed
Help centre / docsAll plansAll plans
Dedicated account managerPlan not statedNot listed
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsNot supportedNot supported
AI featuresCopilot / assistantAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Typical annual cost × Time-to-value

$720/yr$2k/yr$5k/yr$12k/yr$33k/yr1d3d7d16d39dAnnual TCO ← betterDays to value better →Quick & CheapQuick & PriceySlow & CheapSlow & Pricey

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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