Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-Value1–3 weeks (~14d)4–6 weeks (~30d)
Typical annual TCO$25,000/yr$24,000/yr
Starting price$0/yr$10,800/yr
Implementation feeNoneNone
Seat tiersFullstoryFree supports up to 10 users; paid-plan seat tiers are not published.Not seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction2/53/5
Friction meter
Best forProduct, UX and growth teams that need a complete record of web and mobile behavior, not sampled events.; Support and CX organizations that want session context attached to tickets so human and AI agents resolve issues without repeats.; Data and analytics teams that need clean behavioral data flowing into warehouses, models and GenAI pipelines.; Retail, travel, financial services and food and beverage brands optimizing conversion, loyalty and retention.Midsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forTeams looking for a low-cost, replay-only tool with transparent published per-seat pricing.; Organizations that cannot send customer interaction data to a third-party SaaS platform.; Buyers who require on-premises or self-hosted deployment.; SMBs with no one to instrument the snippet and act on behavioral findings.Very small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceIntegrationIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNot supportedNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365IntegrationNot supported
SAPNot supportedNot supported
SlackIntegrationNot supported
MCP (Model Context Protocol)NativeNot supported
Compliance
SOC 2 Not listed Not listed
ISO 27001 Not listed Not listed
GDPR Not listed Not listed
HIPAA Not listed Not listed
FedRAMP Not listed Not listed
CMMC Not listed Not listed
ISO 42001 Not listed Not listed
IAPP AIGPnamed staff Not listed Not listed
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
FoundedNot recorded2008 (18 yrs)
HeadquartersNot recordedPortland, US
PhoneNot listedNot listed
EmailNot listedAll plans
Live chatNot listedNot listed
Support portal / ticketsPlan not statedNot listed
Community forumAll plansNot listed
Help centre / docsAll plansAll plans
Dedicated account managerNot listedNot listed
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresCopilot / assistant; Agentic workflows; AI searchAgentic workflows; Predictive analytics; NLP automation
Built around AI?AI added to an existing productNot recorded
Trains on your dataNot recorded — ask the vendorNot recorded — ask the vendor
Runs onNot recordedNot recorded
AI pricingNot recordedNot recorded
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Implementation friction × Value-Position score (estimate)
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Looking for more options? Browse all 2021 solutions.