Fullstory
Behavioral analytics platform that captures every web and mobile interaction and turns it into AI-driven insight and in-product action.
By Fullstory · 4.2/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Product, UX and growth teams that need a complete record of web and mobile behavior, not sampled events.
- Support and CX organizations that want session context attached to tickets so human and AI agents resolve issues without repeats.
- Data and analytics teams that need clean behavioral data flowing into warehouses, models and GenAI pipelines.
- Retail, travel, financial services and food and beverage brands optimizing conversion, loyalty and retention.
Ideal size: 50–5,000 employees people · Scale-up to enterprise with product, data and support functions
Not for
- Teams looking for a low-cost, replay-only tool with transparent published per-seat pricing.
- Organizations that cannot send customer interaction data to a third-party SaaS platform.
- Buyers who require on-premises or self-hosted deployment.
- SMBs with no one to instrument the snippet and act on behavioral findings.
Value metrics scorecard
Time-to-Value
1–3 weeks
~14 days to first production value
Total Cost of Ownership
$25,000/yr
Starts at $0 · Free tier (FullstoryFree, 30,000 sessions/month, 10 users); paid Analytics, Workforce and Anywhere plans quoted via demo; add-ons and optional paid Professional Services.
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
FullstoryFree supports up to 10 users; paid-plan seat tiers are not published.
Add-on costs
- Guides and Surveys — add-on on all Analytics plans
- Mobile Analytics — add-on on all Analytics plans
- Multi-Organization Management — add-on
- Professional Services: Onboarding, Insights+ and Data+ (quoted)
Company & support
Who is behind Fullstory, and how your team gets help once it is live.
Company
- Founded
- Not recorded
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsPlan not stated
- Community forumAll plans
- Help centre / docsAll plans
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Self-serve Help Center and public user community; support requests raised through the contact form. No published support hours or SLA.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Fullstory sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Fullstory
- Airship
- Amplemarket
- LiveChat
- Klaviyo
- Event Temple
Add or change companies
Up to 10 companies including Fullstory. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Fullstory ships in AI, and what it asks of your ecosystem.
AI features shipped
StoryAI turns behavioral data into answers and summaries; agentic session review lets AI investigate sessions at scale. Fullstory MCP (beta) feeds behavioral context into Claude, ChatGPT, Gemini, Cursor and Claude Code, and into support platforms such as Fin, Zendesk and Salesforce.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Not recorded
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Fullstory captures every web and mobile interaction through Fullcapture and turns it into session replay, funnels, journey maps and AI answers via StoryAI. Analytics serves product, UX and growth teams; Workforce covers internal tools and IT support; Anywhere pipes behavioral data into warehouses and activates real-time signals. A permanent free tier (30,000 sessions/month, up to 10 users) keeps entry cost low; paid plans and add-ons are quoted via demo. A native MCP connector feeds behavioral context to Claude, ChatGPT and coding agents.
Frequently asked questions
How much does Fullstory cost?
FullstoryFree is a permanent free plan with no credit card: 30,000 sessions per month, twelve months of retention and up to 10 users. Paid Analytics, Workforce and Anywhere plans are quoted through a demo rather than published. Guides and Surveys, Mobile Analytics and Multi-Organization Management are add-ons, and Onboarding, Insights+ and Data+ professional services are quoted separately.
How long does implementation take?
Core deployment is a client-side snippet plus server-side processing; Fullstory states capture and processing run in one stream without affecting site or app performance. The free plan is self-serve and can be live in days. Larger Analytics, Workforce and Anywhere rollouts typically add data-layer capture, warehouse export and identity work, with Fullstory Onboarding specialists available if you buy professional services.
Does Fullstory fit our existing stack?
Yes. Fullstory ships an integrations directory plus webhooks, JavaScript and HTTP APIs, and a Data Layer Capture feature that syncs Adobe Analytics and Google Tag Manager style data layers. Behavioral data can be exported to your data warehouse or cloud storage, and sessions can be attached in Zendesk, Jira, Slack and Teams. The Fullstory MCP server connects support and coding agents including Fin, Salesforce, ServiceNow, ASAPP, Sierra, Cursor and Claude Code.
Does Fullstory have an MCP server?
Yes. Fullstory MCP is the vendor's own connector, currently in beta for existing customers, and it exposes capabilities such as analysing segments, understanding key metrics and finding conversion suggestions to LLMs like Claude, ChatGPT and Gemini. The vendor states it meets the same security and compliance standards as the rest of the platform.
How does Fullstory handle privacy and data requests?
Fullstory markets a Private by Default approach: sensitive data can be excluded and personal data masked so it never leaves the client browser or device, with configurable form privacy, persistent AES-256 encryption and restriction by IP, location or user agent. The vendor states it provides tools to honour GDPR and CCPA data requests, including user deletion, consent-based recording and data export. Buyers should confirm specific controller and processor obligations during review.