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Up to 3 solutions, scored on the same value metrics.

Gaviti logoGaviti

Gaviti

4.0/5
ActiveCampaign logoActiveCampaign

ActiveCampaign

4.5/5
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueAbout 1 month (~30d)≤30 days (results guarantee) (~30d)
Typical annual TCO$0/yr$1,800/yr
Starting price$0/yr$180/yr
Implementation feeNoneNone
Seat tiersUnlimited users on every package; no per-seat tiers published.1 user (Starter/Plus), 3 users (Pro), 5 users (Enterprise); extra users sold as an add-on
Implementation friction2/52/5
Friction meter
Best forMid-market and enterprise B2B finance teams with high invoice volumes; A/R and collections teams still chasing payments manually in spreadsheets; Companies trying to reduce DSO, late receivables and write-offs; Multi-entity or shared-service organisations needing flexible, customisable workflows; Teams that want A/R automation without replacing their existing ERPSMB and mid-market marketing teams that want email, SMS and WhatsApp automation in one platform; Teams upgrading from a basic email tool to automation plus a light CRM and sales engagement; Businesses that want AI-assisted campaign building, segmentation and predictive sending; Companies needing 1,000+ integrations, including Salesforce, Slack, Gmail and Outlook; Organizations that prefer self-serve setup with no implementation fee and included migration help
Not forB2C or consumer billing operations; Very small businesses with low invoice counts; Buyers who need public list pricing and instant self-serve signup; Companies requiring on-premise or self-hosted deploymentEnterprises that require FedRAMP or government-grade authorizations; Buyers who want heavy, hands-on implementation services from the vendor; Very large contact lists on tight budgets, since pricing scales with contact tiers per plan; Teams needing a full-depth sales CRM rather than email-first automation with CRM add-ons

Stack fit matrix

SalesforceNot supportedIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNot supportedNot supported
Google WorkspaceNot supportedIntegration
Microsoft 365Not supportedIntegration
SAPIntegrationNot supported
SlackNot supportedIntegration
MCP (Model Context Protocol)Not supportedNot supported

Compliance

SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

FoundedNot recorded2003 (23 yrs)
HeadquartersNot recordedChicago, US
PhoneNot listedAll plans
EmailNot listedAll plans
Live chatNot listedAll plans
Support portal / ticketsPlan not statedNot listed
Community forumNot listedAll plans
Help centre / docsNot listedAll plans
Dedicated account managerAll plansEnterprise only
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeTech inquiries answered within 1 business dayNot stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsNot supportedNot supported
AI featuresCopilot / assistant; Agentic workflows; Document processing; Predictive analyticsCopilot / assistant; Agentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Typical annual cost × Time-to-value

$0/yr$4/yr$41/yr$400/yr$4k/yr27d29d30d31d33dAnnual TCO ← betterDays to value better →Quick & CheapQuick & PriceySlow & CheapSlow & Pricey

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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