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Up to 3 solutions, scored on the same value metrics.

LoyaltyLion logoLoyaltyLion

LoyaltyLion

4.6/5
Act-On Software logoAct-On

Act-On Software

3.8/5
ROI categoryrevenue velocityrevenue velocity
Time-to-Value1–3 weeks from Shopify app install (~14d)4–6 weeks (~30d)
Typical annual TCO$2,388/yr$24,000/yr
Starting price$2,388/yr$10,800/yr
Implementation feeNoneNone
Seat tiersNo seat tiers — plans are tiered by monthly order volume, from 500 up to 1M+ orders per month.Not seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction2/53/5
Friction meter
Best forShopify and Shopify Plus DTC brands that want more revenue from customers they already have; Beauty, fashion, food & beverage and home brands running points, VIP tiers, challenges and referrals; Teams that need loyalty data pushed into Klaviyo, HubSpot, Gorgias, Zendesk, Attentive and other martech tools; Retailers selling online and in-store that need points earned and redeemed through Shopify POS; Brands that want a strategic loyalty partner, with reviews and optimisation as they scaleMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forMerchants on non-Shopify platforms who want an out-of-the-box fit; B2B or non-transactional businesses with no ecommerce order volume to reward; Buyers who need marketplace-agnostic, app-native loyalty out of the box; Small teams that cannot absorb volume-based pricing as order counts grow; Commerce businesses with no repeat-purchase dynamic to optimiseVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box

Stack fit matrix

SalesforceNot supportedIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotIntegrationNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365Not supportedNot supported
SAPNot supportedNot supported
SlackNot supportedNot supported
MCP (Model Context Protocol)NativeNot supported

Compliance

SOC 2 Listed Not listed
ISO 27001 Not listed Not listed
GDPR Not listed Not listed
HIPAA Not listed Not listed
FedRAMP Not listed Not listed
CMMC Not listed Not listed
ISO 42001 Not listed Not listed
IAPP AIGPnamed staff Not listed Not listed
AI app-builder checkwhat this checksNo cautionNot checked yet

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

Founded2012 (14 yrs)2008 (18 yrs)
HeadquartersLondon, United KingdomPortland, US
PhoneNot listedNot listed
EmailAll plansAll plans
Live chatAll plansNot listed
Support portal / ticketsNot listedNot listed
Community forumNot listedNot listed
Help centre / docsAll plansAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresPredictive analytics; AI searchAgentic workflows; Predictive analytics; NLP automation
Built around AI?AI added to an existing productNot recorded
Trains on your dataNot recorded — ask the vendorNot recorded — ask the vendor
Runs onAnthropicNot recorded
AI pricingIncluded in the planNot recorded
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Implementation friction × Value-Position score (estimate)

1.9/52.2/52.5/52.8/53.1/54.6/54.4/54.2/54.0/53.8/5Friction ← betterBuyer score better →Loved & EasyLoved & HeavyRisky & EasyRisky & Heavy

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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