Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueUnder 2 weeks, self-serve trial (~7d)4–6 weeks (~30d)
Typical annual TCO$1,200/yr$24,000/yr
Starting price$156/yr$10,800/yr
Implementation feeNoneNone
Seat tiersFree 1 seat; Essentials 3 seats; Standard 5 seats; Premium unlimited usersNot seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction2/53/5
Friction meter
Best forSmall businesses and solo marketers who want email and SMS without a steep learning curve; E-commerce and retail brands that need store-connected automations (Shopify, WooCommerce, Squarespace); Nonprofits and community organizations that need to keep audiences engaged on a limited budget; Professional-services firms running client newsletters, lead forms and appointment remindersMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forEnterprises that need native B2B CRM, lead scoring or account-based marketing; Marketing orgs requiring granular role-based permissioning far beyond the five roles on Premium; Buyers who need documented 24/7 phone support on entry-level paid plans; High-volume transactional senders who want pure ESP deliverability tooling, not a marketing suiteVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceIntegrationIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNot supportedNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365Not supportedNot supported
SAPNot supportedNot supported
SlackNot supportedNot supported
MCP (Model Context Protocol)Not supportedNot supported
Compliance
SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
Founded2001 (25 yrs)2008 (18 yrs)
HeadquartersAtlanta, USPortland, US
PhoneEnterprise onlyNot listed
EmailPaid plansAll plans
Live chatPaid plansNot listed
Support portal / ticketsNot listedNot listed
Community forumNot listedNot listed
Help centre / docsAll plansAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hours24/7Not recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsNot supportedNot supported
AI featuresCopilot / assistant; Predictive analyticsAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Implementation friction × Value-Position score (estimate)
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
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