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Side-by-side compare

Up to 3 solutions, scored on the same value metrics.

Navattic logoNavattic

Navattic

4.8/5
Act-On Software logoAct-On

Act-On Software

3.8/5
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueAbout 1 week (~7d)4–6 weeks (~30d)
Typical annual TCO$0/yr$24,000/yr
Starting price$0/yr$10,800/yr
Implementation feeNoneNone
Seat tiersStarter 1 seat; Base 5 seats; Growth 10 seats; Enterprise custom seatsNot seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction2/53/5
Friction meter
Best forB2B software marketing and product marketing teams that want interactive demos on the website, in ads and in lifecycle campaigns.; PLG and self-serve teams using interactive demos to lift trial signups and convert high-intent website visitors.; Presales and sales teams that send one-to-one demos pre- and post-call to qualify earlier and free up solution consultants.; Revenue operations teams that need demo engagement synced to Salesforce, Slack and marketing automation to measure pipeline impact.Midsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forBusinesses with no web application UI to capture and demo.; Teams that want a learning-management or video-course platform rather than product tours.; Buyers who require published per-seat list pricing before they will run an evaluation.; Organizations that need self-hosted or on-premise deployment.Very small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box

Stack fit matrix

SalesforceNativeIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNativeNot supported
Google WorkspaceNativeNot supported
Microsoft 365NativeNot supported
SAPNot supportedNot supported
SlackNativeNot supported
MCP (Model Context Protocol)Not supportedNot supported

Compliance

SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

FoundedNot recorded2008 (18 yrs)
HeadquartersNot recordedPortland, US
PhoneNot listedNot listed
EmailAll plansAll plans
Live chatNot listedNot listed
Support portal / ticketsNot listedNot listed
Community forumNot listedNot listed
Help centre / docsNot listedAll plans
Dedicated account managerPaid plansNot listed
In person / on-siteNot listedNot listed
Support hoursBusiness hoursNot recorded
Response timeWithin 24 hours, Monday to FridayNot stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsNot supportedNot supported
AI featuresCopilot / assistant; Agentic workflowsAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Implementation friction × Value-Position score (estimate)

1.9/52.2/52.5/52.8/53.1/54.9/54.6/54.3/54.0/53.7/5Friction ← betterBuyer score better →Loved & EasyLoved & HeavyRisky & EasyRisky & Heavy

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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