Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-Value1–2 weeks, migration included (~7d)4–6 weeks (~30d)
Typical annual TCO$708/yr$24,000/yr
Starting price$0/yr$10,800/yr
Implementation feeNoneNone
Seat tiersNo per-seat pricing. Free: 250 contacts; Standard: 500+ contacts; Pro: 2,500+ contacts; custom quotes above 150,000 contacts.Not seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction2/53/5
Friction meter
Best forEcommerce and DTC brands that want email, SMS and web push run from one platform; Shopify, BigCommerce and WooCommerce merchants with roughly 250 to 150,000 contacts; Small marketing teams without a data specialist that want pre-built flows and AI copy help; Stores migrating from Klaviyo or Mailchimp that want a lower bill with free migrationMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forB2B or SaaS companies that sell through long, sales-led cycles rather than an online store; Enterprises needing custom SLAs, on-premise deployment or FedRAMP-level assurance; Teams looking for a CRM, CDP or loyalty suite rather than marketing channelsVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceNot supportedIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNot supportedNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365Not supportedNot supported
SAPNot supportedNot supported
SlackNot supportedNot supported
MCP (Model Context Protocol)NativeNot supported
Compliance
SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
Founded2014 (12 yrs)2008 (18 yrs)
HeadquartersLondon, United KingdomPortland, US
PhoneNot listedNot listed
EmailAll plansAll plans
Live chatAll plansNot listed
Support portal / ticketsAll plansNot listed
Community forumNot listedNot listed
Help centre / docsAll plansAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hours24/7Not recorded
Response timeAbout 4 minutesNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresCopilot / assistant; NLP automation; Predictive analytics; AI search; Agentic workflowsAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
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