Omnisend
Email & SMS marketing so good, it's boring — built for ecommerce.
By Omnisend · HQ London, United Kingdom · 4.6/5 verified-buyer score
Positioning guardrails
Best for
- Ecommerce and DTC brands that want email, SMS and web push run from one platform
- Shopify, BigCommerce and WooCommerce merchants with roughly 250 to 150,000 contacts
- Small marketing teams without a data specialist that want pre-built flows and AI copy help
- Stores migrating from Klaviyo or Mailchimp that want a lower bill with free migration
Ideal size: 1–25 marketing staff people · Ecommerce brand with a live store and an engaged contact list
Not for
- B2B or SaaS companies that sell through long, sales-led cycles rather than an online store
- Enterprises needing custom SLAs, on-premise deployment or FedRAMP-level assurance
- Teams looking for a CRM, CDP or loyalty suite rather than marketing channels
Value metrics scorecard
Time-to-Value
1–2 weeks, migration included
~7 days to first production value
Total Cost of Ownership
$708/yr
Starts at $0 · Contact-based subscription billed monthly or 3 months upfront (30% off); Free at $0, Standard from $16/mo, Pro from $59/mo, custom above 150,000 contacts.
Implementation Friction
2/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
No per-seat pricing. Free: 250 contacts; Standard: 500+ contacts; Pro: 2,500+ contacts; custom quotes above 150,000 contacts.
Add-on costs
- Global SMS credits billed separately, from $0.007 per SMS on high-volume US sends
- Dedicated Account Expert included free once monthly spend reaches $400
Company & support
Who is behind Omnisend, and how your team gets help once it is live.
Company
- Founded
- 2014 · 12 yrs in business
- Headquarters
- London, United Kingdom
How you get support
- PhoneNot listed
- EmailAll plans
- Live chatAll plans
- Support portal / ticketsAll plans
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- 24/7
- Response time
- About 4 minutes
24/7 live chat and email support is stated for every plan, including Free; the help centre is self-serve. Dedicated Account Experts are free once spend reaches $400/month. An online contact form is offered to people without an account.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Omnisend sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Omnisend
- Klaviyo
- Rebuy
- Gorgias
- Postscript
- Loop Returns
Add or change companies
Up to 10 companies including Omnisend. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Omnisend ships in AI, and what it asks of your ecosystem.
AI features shipped
Sources describe AI copy and subject-line writing, Forms AI, Reports AI natural-language insights, an AI Segment Builder, AI product recommendations, AI Recommendations in automations, and MCP-driven multi-step actions. No source states the underlying model provider, BYOK support, or per-action AI logging, so keyModel and auditLevel stay unknown.
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Omnisend is an ecommerce email, SMS and web-push marketing platform used by 150,000+ online stores. It bundles campaign sending, pre-built automation workflows, segmentation, signup forms and reporting, plus AI features such as Forms AI, Reports AI, a product recommender, and a native MCP server that lets ChatGPT or Claude read account data and build campaigns. A free tier and free 5-day migration lower switching cost versus Klaviyo or Mailchimp; paid plans start around $16/month and are priced by contacts, not seats.
Frequently asked questions
How does Omnisend pricing scale with our contact list?
Pricing is based on contacts, not seats. The Free plan covers 250 contacts and 500 emails per month. Standard starts at $16/month (equivalent to $11.20/month when paying 3 months upfront) for 500 contacts, and Pro starts at $59/month (about $41.30/month upfront) for 2,500 contacts with unlimited email sends. Lists above 150,000 contacts move to a custom quote. SMS is charged separately, from $0.007 per SMS on high-volume US sends.
What does migration from Klaviyo or Mailchimp cost us?
Nothing. Omnisend states that its migration team moves your contacts, data, segments, flows and templates for free, with a stated 5-day turnaround, and lists free self-serve Klaviyo segment import via the Klaviyo Data Import Tool. No implementation fee is charged.
What support is included, and on which plans?
Omnisend states 24/7 live chat and email support for all customers on any plan, including Free, with a stated response time of about 4 minutes, plus a self-serve Help Centre and an online contact form for people without an account. A dedicated Account Expert is included free for anyone paying at least $400 per month.
Does Omnisend support AI assistants and MCP?
Yes. Omnisend publishes its own MCP server, documented on its MCP page, that connects ChatGPT or Claude to your Omnisend account so the assistant can review performance, create campaigns and adjust segments, with scoped read-only, scoped or full access settings for AI apps.
Can Omnisend replace our CRM or customer data platform?
No. Omnisend is positioned as an ecommerce email, SMS and web-push marketing platform with automation, segmentation, forms and reporting, integrated with 295+ apps rather than a CRM, CDP or loyalty suite. Buyers needing customer records, pipeline or service ticketing should keep those systems and treat Omnisend as the channel layer.