Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueSame day — campaigns launch in minutes (~1d)4–6 weeks (~30d)
Typical annual TCO$1,470/yr$24,000/yr
Starting price$210/yr$10,800/yr
Implementation feeNoneNone
Seat tiersBasic (1 site) / Plus (2 sites) / Pro (3 sites) / Growth (5 sites); unlimited campaigns and subscribers on every planNot seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction1/53/5
Friction meter
Best foreCommerce and Shopify/WooCommerce stores recovering abandoned carts with exit-intent and cart-save campaigns; Bloggers, publishers and content sites growing email lists from traffic they already have; Marketing agencies running campaigns across client sites with sub-accounts, custom branding and client logins; Small businesses that want popups, floating bars and slide-ins without hiring developers or designersMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forTeams looking for a full marketing automation or CRM suite rather than a dedicated conversion layer; Buyers who cannot add a third-party JavaScript embed to their site's pages; Organisations whose procurement requires published SOC 2, ISO 27001 or FedRAMP attestationsVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceNot supportedIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotIntegrationNot supported
Google WorkspaceNot supportedNot supported
Microsoft 365Not supportedNot supported
SAPNot supportedNot supported
SlackNot supportedNot supported
MCP (Model Context Protocol)Not supportedNot supported
Compliance
SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
Founded2013 (13 yrs)2008 (18 yrs)
HeadquartersNot recordedPortland, US
PhoneNot listedNot listed
EmailNot listedAll plans
Live chatNot listedNot listed
Support portal / ticketsAll plansNot listed
Community forumNot listedNot listed
Help centre / docsAll plansAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hoursBusiness hoursNot recorded
Response timeHuman support typically responds in under two hours (Mon–Fri)Not stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsNot supportedNot supported
AI featuresNot yet recordedAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Implementation friction × Value-Position score (estimate)
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Looking for more options? Browse all 984 solutions.