Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueAbout 4 weeks (~30d)4–6 weeks (~30d)
Typical annual TCO$0/yr$24,000/yr
Starting price$0/yr$10,800/yr
Implementation feeNoneNone
Seat tiersPackages differ by included AI credits (10k Essentials, 25k Core, 50k Plus, 100k Pro), API calls, custom objects and knowledge storage; per-user pricing with no platform fees.Not seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction3/53/5
Friction meter
Best forMid-market and enterprise revenue teams that want sequencing, conversation intelligence, deal management and forecasting on one platform; Sales organisations deploying AI agents alongside AEs, SDRs, CS and managers; Teams with Salesforce, Dynamics or HubSpot as CRM of record that need two-way sync; Revenue leaders whose main pain is forecast accuracy, pipeline visibility and rep ramp timeMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forVery small teams with no sales ops or admin capacity to configure and govern agents; Buyers who need published, self-serve list pricing without a sales cycle; Companies that only need a lightweight email sequencer; Organisations unwilling to pay per seat plus consumption-based AI creditsVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceNativeIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotIntegrationNot supported
Google WorkspaceIntegrationNot supported
Microsoft 365IntegrationNot supported
SAPNot supportedNot supported
SlackIntegrationNot supported
MCP (Model Context Protocol)NativeNot supported
Compliance
SOC 2 Listed Not listed
ISO 27001 Listed Not listed
GDPR Not listed Not listed
HIPAA Listed Not listed
FedRAMP Not listed Not listed
CMMC Not listed Not listed
ISO 42001 Listed Not listed
IAPP AIGPnamed staff Not listed Not listed
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
Founded2014 (12 yrs)2008 (18 yrs)
HeadquartersSeattle, USPortland, US
PhoneNot listedNot listed
EmailNot listedAll plans
Live chatNot listedNot listed
Support portal / ticketsAll plansNot listed
Community forumNot listedNot listed
Help centre / docsAll plansAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresAgentic workflows; Copilot / assistant; Predictive analytics; NLP automation; AI governance toolingAgentic workflows; Predictive analytics; NLP automation
Built around AI?AI added to an existing productNot recorded
Trains on your dataNot recorded — ask the vendorNot recorded — ask the vendor
Runs onNot recordedNot recorded
AI pricingBilled by usage or creditsNot recorded
Model keyNot recordedNot recorded
AI usage auditFull audit trailNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Implementation friction × Value-Position score (estimate)
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
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