Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-Value1–2 weeks (~7d)4–6 weeks (~30d)
Typical annual TCO$4,680/yr$24,000/yr
Starting price$276/yr$10,800/yr
Implementation feeNoneNone
Seat tiersNo published seat minimum; trial accounts can add unlimited usersNot seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction2/53/5
Friction meter
Best forMid-market and enterprise teams that want sales, marketing and support on one shared customer record; Sales-led organisations consolidating 3–5 disconnected tools (CRM, email marketing, ticketing, dialler); Teams that want automation and AI agents working inside the CRM rather than a separate AI project; Buyers who want a 15-day full-feature trial before committing to a paid planMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forEnterprises that require FedRAMP, HIPAA or CMMC-level certifications; Companies anchored on Salesforce or SAP and needing deep, first-party connectors to those platforms; Very small teams looking for a free-forever tier (there is no free plan, only a 15-day trial); Organisations that need to bring their own model provider keys or fully self-hosted AIVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceNot supportedIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotIntegrationNot supported
Google WorkspaceNativeNot supported
Microsoft 365NativeNot supported
SAPNot supportedNot supported
SlackIntegrationNot supported
MCP (Model Context Protocol)Not supportedNot supported
Compliance
SOC 2 Listed Not listed
ISO 27001 Listed Not listed
GDPR Not listed Not listed
HIPAA Not listed Not listed
FedRAMP Not listed Not listed
CMMC Not listed Not listed
ISO 42001 Not listed Not listed
IAPP AIGPnamed staff Not listed Not listed
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
Founded2016 (10 yrs)2008 (18 yrs)
HeadquartersCharlotte, USPortland, US
PhonePlan not statedNot listed
EmailAll plansAll plans
Live chatAll plansNot listed
Support portal / ticketsNot listedNot listed
Community forumAll plansNot listed
Help centre / docsAll plansAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hours24/7Not recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsNot supportedNot supported
AI featuresCopilot / assistant; Agentic workflows; NLP automationAgentic workflows; Predictive analytics; NLP automation
Built around AI?AI added to an existing productNot recorded
Trains on your dataNot recorded — ask the vendorNot recorded — ask the vendor
Runs onNot recordedNot recorded
AI pricingBilled by usage or creditsNot recorded
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Implementation friction × Value-Position score (estimate)
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
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