Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueUnder 2 weeks (~7d)4–6 weeks (~30d)
Typical annual TCO$8,280/yr$24,000/yr
Starting price$588/yr$10,800/yr
Implementation feeNoneNone
Seat tiersNo minimum seat count published; no view-only pricing — every user on a team counts as a paid seat and must be on the same plan.Not seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction1/53/5
Friction meter
Best forSmall and mid-sized sales teams that live in Gmail and want a CRM without switching tabs; Founders, recruiters, fundraisers and account managers who track pipelines straight from the inbox; Teams needing shared pipelines, mail merge and email tracking at a low per-seat price; Google Workspace organisations that want CRM data kept next to Gmail, Calendar and DriveMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forTeams that want a standalone CRM independent of Gmail; Buyers who require SOC 2, ISO 27001 or FedRAMP evidence to clear procurement; Microsoft 365 / Outlook-centric sales organisations; Enterprises needing deep custom objects, territory management and dedicated BIVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceNot supportedIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotNot supportedNot supported
Google WorkspaceNativeNot supported
Microsoft 365Not supportedNot supported
SAPNot supportedNot supported
SlackIntegrationNot supported
MCP (Model Context Protocol)NativeNot supported
Compliance
SOC 2 Not listed Not listed
ISO 27001 Not listed Not listed
GDPR Not listed Not listed
HIPAA Not listed Not listed
FedRAMP Not listed Not listed
CMMC Not listed Not listed
ISO 42001 Not listed Not listed
IAPP AIGPnamed staff Not listed Not listed
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
Founded2011 (15 yrs)2008 (18 yrs)
HeadquartersNot recordedPortland, US
PhonePlan not statedNot listed
EmailPlan not statedAll plans
Live chatPaid plansNot listed
Support portal / ticketsNot listedNot listed
Community forumNot listedNot listed
Help centre / docsAll plansAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresCopilot / assistant; Agentic workflows; AI search; NLP automationAgentic workflows; Predictive analytics; NLP automation
Built around AI?AI added to an existing productNot recorded
Trains on your dataNever trains on your dataNot recorded — ask the vendor
Runs onNot recordedNot recorded
AI pricingBilled by usage or creditsNot recorded
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Implementation friction × Value-Position score (estimate)
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
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