Side-by-side compare
Up to 3 solutions, scored on the same value metrics.
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueUnder a week on the free plan (~1d)4–6 weeks (~30d)
Typical annual TCO$1,548/yr$24,000/yr
Starting price$468/yr$10,800/yr
Implementation feeNoneNone
Seat tiersBasic 1 seat; Plus 3; Business 5; Growth Flow 5; Talent 3; Enterprise customNot seat-based; published example is Professional at 2,500 contacts emailed per month for $900/month
Implementation friction1/53/5
Friction meter
Best forMarketing and growth teams capturing, enriching, and routing leads from landing pages; Research and CX teams running AI-moderated surveys and interviews at scale; HR and recruiting teams running applications and screening surveys; Teams that want to build and analyze forms from Claude or ChatGPT via an official MCP server; Brands that need on-brand, conversational forms with high completion ratesMidsize and enterprise marketing teams running lifecycle campaigns across email, web, SMS and social; Organizations that want an open ecosystem platform rather than a CRM-locked add-on; Brands running distributed marketing through branch offices, franchisees, agents and partners; Teams that want CRM choice (Salesforce, Dynamics, Sugar, NetSuite, Zendesk) with Act-On embedded in the CRM UI; Marketers who need advanced automation in an approachable, non-technical interface
Not forTeams needing heavy back-office workflow or ERP process automation; Buyers who require phone support or a stated SLA on entry plans; Programs with very high transactional response volumes beyond plan limits without add-ons; Organizations that need FedRAMP or ISO 42001 evidence before purchaseVery small teams needing a free tier or sub-$500/month entry point; Buyers who require published, self-serve list pricing before a sales call; Companies that want an all-in-one CRM plus marketing suite from a single vendor; Regulated buyers who need publicly documented SOC 2 or ISO 27001 attestations; Teams needing native Snowflake, AWS or Slack integrations out of the box
Stack fit matrix
SalesforceIntegrationIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotIntegrationNot supported
Google WorkspaceIntegrationNot supported
Microsoft 365Not supportedNot supported
SAPNot supportedNot supported
SlackIntegrationNot supported
MCP (Model Context Protocol)NativeNot supported
Compliance
SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff
Company & support
Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.
Founded2012 (14 yrs)2008 (18 yrs)
HeadquartersNot recordedPortland, US
PhoneNot listedNot listed
EmailPaid plansAll plans
Live chatPaid plansNot listed
Support portal / ticketsNot listedNot listed
Community forumAll plansNot listed
Help centre / docsAll plansAll plans
Dedicated account managerEnterprise onlyNot listed
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated
AI & MCP readiness
Whether each solution can join your AI stack, and what it asks of you to do so.
MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresAgentic workflows; Predictive analytics; Document processing; NLP automationAgentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded
Quadrant view
Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Looking for more options? Browse all 792 solutions.