Typeform
Your favorite forms, now with AI automation for collection, research and follow-up.
By Typeform · 4.0/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Marketing and demand-gen teams capturing, enriching and routing leads from branded forms.
- Research and insights teams running AI-moderated surveys and interviews at scale.
- HR and talent teams collecting applications, screening and employee feedback.
- Small and large teams that want 500+ no-code integrations without engineering work.
Ideal size: 3–50 people · Growth-stage marketing, research or HR team with an existing CRM and automation stack
Not for
- Teams that only need simple internal data entry; lighter tools cover most of that.
- Regulated buyers needing HIPAA-ready forms outside the Enterprise plan.
- Companies requiring on-premise or air-gapped deployment.
- Very high-volume transactional data pipelines, since responses are capped per plan.
Value metrics scorecard
Time-to-Value
Hours to first form; days to first integration
~1 days to first production value
Total Cost of Ownership
$1,548/yr
Starts at $468 · Per-seat subscription billed monthly or annually (about 30% saving annually); response, enrichment and action limits per plan
Implementation Friction
1/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Basic 1 user; Plus 3; Business and Growth Flow 5; Enterprise custom
Add-on costs
- Contacts & Automations add-on: +$25/mo for 2,400 actions/month (not on Free or Basic)
- Contacts & Automations add-on: +$75/mo for 12,000 actions/month (not on Free, Basic or Plus)
- Custom action volumes priced on Enterprise and Growth custom plans
Company & support
Who is behind Typeform, and how your team gets help once it is live.
Company
- Founded
- 2012 · 14 yrs in business
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailAll plans
- Live chatPaid plans
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Standard email support is listed as the base tier; Business and above add priority support and live chat; Enterprise adds tailored onboarding and a dedicated Customer Outcomes Manager.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Typeform sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line.
Companies on the chart 6 / 10
- Typeform
- Avoma
- RevenueHero
- Userpilot
- Livestorm
- Invoiced
Add or change companies
Up to 10 companies including Typeform. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Typeform ships in AI, and what it asks of your ecosystem.
AI features shipped
Typeform AI builds forms from a prompt, adds AI-generated clarification questions, and powers Growth Flow automations (lead enrichment, segmentation, email/SMS follow-ups) plus AI-moderated Research Flow studies and Smart Insights reporting.
Your data & models
- Trains on your data
- Not recorded — ask the vendor
- Runs on
- Not recorded
- AI pricing
- Not recorded
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Typeform is a form and survey builder used by 150,000+ businesses. Its conversational forms, AI form generation, Growth Flow automations and Research Flow studies cover lead capture, enrichment, follow-up and research. It is self-serve and low-friction, with 500+ integrations including Salesforce, HubSpot and Slack, plus an official MCP server so Claude or ChatGPT can build forms and act on responses. Paid plans start around $468/year; Business is the usual mid-market tier.
Frequently asked questions
How quickly can we get a form into production?
Usually within hours. There is a free plan and self-serve paid plans, so a team can build, brand and publish a form the same day, then connect Salesforce, HubSpot, Slack or Zapier later. Most of the effort is in mapping responses to your CRM, not in setup.
What does Typeform cost at mid-market scale?
Basic is listed at about $468/year, Plus at about $948/year and Business at about $1,548/year with 10,000 responses and 5 users. Growth Flow, which adds enrichment and automations, is listed at $379/month monthly or $266/month annually. Enterprise pricing is custom.
Is Typeform HIPAA and GDPR compliant?
GDPR compliance is described as built in, and HIPAA compliance is offered on the Enterprise plan, which also adds SSO, custom response and seat limits, and a choice of US or EU data center. Buyers in regulated sectors should confirm the current certifications directly with the vendor.
Can we use Typeform from our own AI assistant?
Yes. Typeform publishes an official MCP server that connects Claude, ChatGPT and other MCP-ready assistants to your account, so users can create forms, analyze responses, manage contacts and trigger automations from chat. Access is authorized with your Typeform login and can be revoked at any time.
What support comes with a paid plan?
Standard email support is the base tier, business-hours details are not published on the pricing page. Business and above include priority support and live chat; Enterprise adds a dedicated Customer Outcomes Manager, tailored onboarding and a technical implementation specialist.