Typeform
AI forms and automation that collect, analyze, and act on customer data
By Typeform · 4.0/5 verified-buyer score
Positioning guardrails
Best for
- Marketing and growth teams capturing, enriching, and routing leads from landing pages
- Research and CX teams running AI-moderated surveys and interviews at scale
- HR and recruiting teams running applications and screening surveys
- Teams that want to build and analyze forms from Claude or ChatGPT via an official MCP server
- Brands that need on-brand, conversational forms with high completion rates
Ideal size: 5–500 people · Growth-stage marketing, research, or HR team with self-serve tooling budget
Not for
- Teams needing heavy back-office workflow or ERP process automation
- Buyers who require phone support or a stated SLA on entry plans
- Programs with very high transactional response volumes beyond plan limits without add-ons
- Organizations that need FedRAMP or ISO 42001 evidence before purchase
Value metrics scorecard
Time-to-Value
Under a week on the free plan
~1 days to first production value
Total Cost of Ownership
$1,548/yr
Starts at $468 · Per-plan subscription with seat and monthly response limits; billed monthly or annually (annual saves up to ~30%). Free plan available.
Implementation Friction
1/5
Engineering + admin effort required
Buyer Score
out of 5 · verified buyers
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Basic 1 seat; Plus 3; Business 5; Growth Flow 5; Talent 3; Enterprise custom
Add-on costs
- Contacts & Automations add-on: +$25/mo for 2,400 actions, or +$75/mo for 12,000 actions, plan-dependent
- Additional responses, seats, and custom limits quoted by sales (Enterprise/Growth Custom)
Company & support
Who is behind Typeform, and how your team gets help once it is live.
Company
- Founded
- 2012 · 14 yrs in business
- Headquarters
- Not recorded
How you get support
- PhoneNot listed
- EmailPaid plans
- Live chatPaid plans
- Support portal / ticketsNot listed
- Community forumAll plans
- Help centre / docsAll plans
- Dedicated account managerEnterprise only
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
Paid plans list email support; Business and above add live chat and priority support. Enterprise adds VIP onboarding and a dedicated Customer Outcomes Manager. No support hours or SLA stated.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where Typeform sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- Typeform
- Mixmax
- Sybill
- Hunter
- Anchor
- Teamwork.com
Add or change companies
Up to 10 companies including Typeform. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
Ships an official MCP server. Connects to Claude Code, Claude Desktop, ChatGPT connectors and Cursor out of the box.
AI & MCP readiness
What Typeform ships in AI, and what it asks of your ecosystem.
AI features shipped
Pricing and product pages describe AI form creation, AI-generated clarification questions, Smart Insights reporting, automated lead scoring and enrichment, Growth Flow automations, AI-moderated research interviews, and topic/sentiment analysis. PDFs/CSVs/text can be added to Typeform AI for context.
In your ecosystem
- AI connection
- Official MCP server
- Model key
- Not recorded
- AI usage audit
- Not recorded
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
Typeform is a form, survey, and quiz builder founded in 2012 and used by 150,000+ businesses. Its AI layer creates forms from prompts, adds clarifying follow-up questions, analyzes responses for topic and sentiment, and powers Growth Flow automations and AI-moderated Research Flow studies. An official MCP server lets Claude and ChatGPT build forms and analyze responses. Self-serve plans start at $468/year; Business is $1,548/year; Enterprise adds SSO, data-region choice, and a Customer Outcomes Manager.
Frequently asked questions
How much does Typeform cost?
Published list prices are Basic at $468/year (1 seat, 100 responses/month), Plus at $948/year (3 seats, 1,000 responses), Business at $1,548/year (5 seats, 10,000 responses), and Growth Flow at roughly $266/month after a 14-day trial (5 seats, 1,500 enrichments). Annual billing saves up to about 30% versus monthly. Enterprise and Research Flow are custom-quoted. The Contacts & Automations add-on is +$25/month or +$75/month depending on plan and action volume.
How fast can a team get to first value?
There is a free plan and 3,000+ templates, and the vendor markets form creation from a prompt, so most teams publish a working form within days without an implementation project. There is no mandatory implementation fee for self-serve plans; Enterprise includes a Technical Implementation Specialist.
Does Typeform support HIPAA, GDPR, and data residency?
The pricing page states GDPR compliance is built into Typeform, that HIPAA compliance is available on Enterprise only, and that Enterprise customers choose a US or EU data center. The same page notes data is encrypted in transit with TLS 1.2 and at rest with AES-256. Buyers in regulated sectors should confirm current attestations directly with the vendor before purchase.
Can we use Typeform from Claude or ChatGPT?
Yes. Typeform publishes an official remote MCP server at mcp.typeform.com/mcp. You connect it from the Claude or ChatGPT connector directory, approve access with your Typeform login, and can then create forms, analyze responses, manage contacts, and trigger automations from the chat. Access can be read-only or allow changes, and can be revoked at any time.
What integrations and developer options exist?
Typeform lists 500+ integrations through Zapier plus native connections including Salesforce, HubSpot, Pipedrive, Airtable, Google Sheets, Mailchimp, Slack, Calendly, Stripe, and PayPal. Paid plans include webhooks and access to Typeform's APIs for creating, updating, and deleting forms programmatically.
What limits should we watch as we scale?
Each plan caps monthly responses, seats, file-upload storage, and partial-submission points, with maximum monthly response limits higher than the base. Video views and answers are limited on higher tiers. The vendor notes that customers needing more than 50,000 responses per month should work with sales on a custom plan.