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Side-by-side compare

Up to 3 solutions, scored on the same value metrics.

Typeform logoTypeform

Typeform

4.0/5
ActiveCampaign logoActiveCampaign

ActiveCampaign

4.5/5
ROI categoryrevenue velocityrevenue velocity
Time-to-ValueUnder a week on the free plan (~1d)≤30 days (results guarantee) (~30d)
Typical annual TCO$1,548/yr$1,800/yr
Starting price$468/yr$180/yr
Implementation feeNoneNone
Seat tiersBasic 1 seat; Plus 3; Business 5; Growth Flow 5; Talent 3; Enterprise custom1 user (Starter/Plus), 3 users (Pro), 5 users (Enterprise); extra users sold as an add-on
Implementation friction1/52/5
Friction meter
Best forMarketing and growth teams capturing, enriching, and routing leads from landing pages; Research and CX teams running AI-moderated surveys and interviews at scale; HR and recruiting teams running applications and screening surveys; Teams that want to build and analyze forms from Claude or ChatGPT via an official MCP server; Brands that need on-brand, conversational forms with high completion ratesSMB and mid-market marketing teams that want email, SMS and WhatsApp automation in one platform; Teams upgrading from a basic email tool to automation plus a light CRM and sales engagement; Businesses that want AI-assisted campaign building, segmentation and predictive sending; Companies needing 1,000+ integrations, including Salesforce, Slack, Gmail and Outlook; Organizations that prefer self-serve setup with no implementation fee and included migration help
Not forTeams needing heavy back-office workflow or ERP process automation; Buyers who require phone support or a stated SLA on entry plans; Programs with very high transactional response volumes beyond plan limits without add-ons; Organizations that need FedRAMP or ISO 42001 evidence before purchaseEnterprises that require FedRAMP or government-grade authorizations; Buyers who want heavy, hands-on implementation services from the vendor; Very large contact lists on tight budgets, since pricing scales with contact tiers per plan; Teams needing a full-depth sales CRM rather than email-first automation with CRM add-ons

Stack fit matrix

SalesforceIntegrationIntegration
AWSNot supportedNot supported
SnowflakeNot supportedNot supported
HubSpotIntegrationNot supported
Google WorkspaceIntegrationIntegration
Microsoft 365Not supportedIntegration
SAPNot supportedNot supported
SlackIntegrationIntegration
MCP (Model Context Protocol)NativeNot supported

Compliance

SOC 2
ISO 27001
GDPR
HIPAA
FedRAMP
ISO 42001
IAPP AIGPnamed staff

Company & support

Who is behind each solution, and how you reach support. “Not listed” means the vendor’s public pages don’t mention a channel, not that it is unavailable.

Founded2012 (14 yrs)2003 (23 yrs)
HeadquartersNot recordedChicago, US
PhoneNot listedAll plans
EmailPaid plansAll plans
Live chatPaid plansAll plans
Support portal / ticketsNot listedNot listed
Community forumAll plansAll plans
Help centre / docsAll plansAll plans
Dedicated account managerEnterprise onlyEnterprise only
In person / on-siteNot listedNot listed
Support hoursNot recordedNot recorded
Response timeNot statedNot stated

AI & MCP readiness

Whether each solution can join your AI stack, and what it asks of you to do so.

MCP connectionreaches AI clientsOfficial serverNot supported
AI featuresAgentic workflows; Predictive analytics; Document processing; NLP automationCopilot / assistant; Agentic workflows; Predictive analytics; NLP automation
Model keyNot recordedNot recorded
AI usage auditNot recordedNot recorded

Quadrant view

Where the 2 selected solutions land on the same value plane. Toggle axes to compare on cost, speed, friction, or buyer score.

Quadrant view

Typical annual cost × Time-to-value

$2k/yr1d3d7d16d39dAnnual TCO ← betterDays to value better →Quick & CheapQuick & PriceySlow & CheapSlow & Pricey

The lines cross at the median of the solutions shown, so about half sit on each side of each line.

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