DAT
North America's largest on-demand truckload freight marketplace, pairing load board matching with rate analytics and factoring.
By DAT Freight & Analytics · HQ Portland, US · 4.2/5 Value-Position score (estimate)
Positioning guardrails
Best for
- Motor carriers and owner-operators who need to find and book truckload freight on North America's largest load board network.
- Freight brokers and 3PLs covering loads, building carrier networks and vetting counterparties with credit and review data.
- Shippers and logistics teams benchmarking spot versus contract truckload rates for budgeting, routing guides and RFQ negotiations.
- Teams that want load board, market rate data and factoring in one connected platform without an implementation project.
Ideal size: 5–200 people · Logistics operators with real freight volume and existing dispatch or TMS workflows
Not for
- Companies moving freight outside North America or outside truckload van, reefer and flatbed modes.
- Businesses looking for a full transport management system or ERP rather than a marketplace and data layer.
- Buyers who need published, transparent enterprise pricing for analytics and shipper products, which are quote-only.
- Organisations requiring a heavy managed implementation and dedicated services team as standard.
Value metrics scorecard
Time-to-Value
Same day (self-serve signup)
~1 days to first production value
Total Cost of Ownership
$5,388/yr
Starts at $708 · Monthly per-seat subscription priced by role (carrier or broker) and plan tier; self-serve purchase with no long-term contract on load board plans.
Implementation Friction
2/5
Engineering + admin effort required
Value-Position score
out of 5 · model estimate
Full cost breakdown
Mandatory implementation fee
None
Seat tiers
Carrier plans $59–$339/month (Standard to Office); broker plans $159–$449/month (Express, Select Broker, Office Broker); extra users on Select and Office at $169/month.
Add-on costs
- DAT iQ analytics, RateView and benchmark/network analytics quoted separately
- Factoring fees from 1.0% with no annual contract (DAT Outgo)
- Additional users on fleet plans at $169/month
- Operating authority setup, load tracking and TMS integrations sold as separate products
Company & support
Who is behind DAT, and how your team gets help once it is live.
Company
- Founded
- 1978 · 48 yrs in business
- Headquarters
- Portland, US
How you get support
- PhonePaid plans
- EmailNot listed
- Live chatNot listed
- Support portal / ticketsNot listed
- Community forumNot listed
- Help centre / docsAll plans
- Dedicated account managerNot listed
- In person / on-siteNot listed
- Hours
- Not recorded
- Response time
- Not stated
DAT Product Support: 24-hour support Mon–Thu, Fri 6:00 AM–9:00 PM CST, Sat–Sun 7:00 AM–4:00 PM CST. Customer service phone (800) 547-5417; Keypoint TMS support (800) 728-7305.
“Not listed” means the vendor’s public pages don’t mention that channel, not that it is unavailable. Ask about it during evaluation.
Market position
Where DAT sits against its closest alternatives. Pick any two of cost, speed, friction and buyer score, and up to 9 companies to compare.
Quadrant view
Typical annual cost × Time-to-value
The lines cross at the median of the solutions shown, so about half sit on each side of each line. A dashed ring marks an outlier pinned to the edge; hover for its value.
Companies on the chart 6 / 10
- DAT
- Tread
- Shipping Solutions
- PRTG Network Monitor
- Hourly
- Orderful
Add or change companies
Up to 10 companies including DAT. Listed closest first.
Stack fit signal
Compatibility with standard B2B ecosystems.
No supported MCP path today, so it cannot be driven from an AI client.
AI & MCP readiness
What DAT ships in AI, and what it asks of your ecosystem.
Compliance attestations
* IAPP AIGP certifies individuals, not products. It means named staff hold the credential — not that the platform does.
Bottom line
DAT Freight & Analytics, founded in 1978 and a Roper Technologies business, runs North America's largest on-demand truckload freight marketplace, the DAT iQ rate analytics service and DAT Outgo factoring. Carriers, brokers and shippers use DAT One to find loads, cover freight, benchmark spot and contract rates and manage cash flow, backed by more than $1T in freight transactions. Load board plans start at $59/month self-serve; broker plans start at $159/month, while analytics and shipper pricing are quote-only.
Frequently asked questions
How much does DAT cost?
Carrier load board plans run from $59/month (DAT One Standard) through $149, $169 and $259 to $339/month (DAT One Office), with additional users on Select and Office tiers at $169/month. Broker plans are $159/month (Express), $319/month (Select Broker) and $449/month (Office Broker). Plans are bought self-serve and the DAT One mobile app is included in every subscription.
How quickly can we get value from DAT?
Very quickly for carriers and brokers: load board plans are purchased online, the mobile app is included, and there is no stated implementation fee or onboarding project. Shippers and analytics buyers should expect a longer procurement cycle, since DAT iQ, RateView and shipper pricing are quote-only rather than published.
Does DAT integrate with our TMS and other systems?
DAT documents TMS and FTP integration on broker plans, letting you connect pre-approved TMS platforms and automate load posting, and it markets integration with carrier TMS, dispatch, ELD, mapping and accounting software. There are no published integrations for the major ERP or cloud data platforms on the pages reviewed.
What support is available?
DAT Product Support is reachable by phone at (800) 547-5417, with stated 24-hour support Monday to Thursday, Friday 6:00 AM–9:00 PM CST and Saturday–Sunday 7:00 AM–4:00 PM CST. Keypoint TMS support has a separate line at (800) 728-7305. Self-serve product help, status updates and a support search are available on the DAT support site.
Does DAT offer AI features?
DAT's public pages describe data science, machine learning and forecasting within its DAT iQ analytics and Analytics Services, but they do not name specific AI product features, model providers, AI training practices or AI governance controls, so buyers should treat AI capability as unverified from public information.